I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: ratethispodcast.com/mistakes If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me @emancopyco. ----------- Here are the links you’re looking for: Check out my website Want to hire me to work on...

Here are the links you’re looking for: Want to hire me to work on your emails and/or launch? Fill in this enquiry form Looking for my million pound case study? Read it here Join my newsletter to get all my best content, including my FREE 35-minute email class: The Email Rules Wanna check out my website? Here it is (Eman Copy Co.) And this is for copywriters who want to learn with me ----------- Here are the links you’re looking for: Want to hire me to work on your emails...

Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer,...

Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of mindset work to give up chasing the glamour of internet fame and social media celebrity. In this episode, Dielle shares how her biggest mistake early on in her coaching business was comparing...

Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After more than a decade of online entrepreneurship, they found that constantly creating and launching new ideas is exhausting. They figured there had to be another way. In this episode of Mistakes That Made Me, the Zooks describe how...

Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of Mistakes That Made Me, Amy and Kirsty join me for a conversation about how us business owners sometimes preach one thing for our clients and...

Every Black woman knows what it means to play the “Nice Black Girl" in the workplace. Just like every Black woman knows what it means to be labeled the “Angry Black Woman”. Between these two labels, Black women have to make hard choices about how they engage, disagree, and work with their colleagues and clients, while maintaining their professional integrity and sense of identity and well-being. In this episode of Mistakes That Made Me, I interview ethnic and gender pay gaps consultant...

Why is the idea of earning 6 figures of revenue so coveted? And why are we willing to make *so* many sacrifices to get there? In this episode of Mistakes That Made Me, I interview self-transformation coach LaYinka Sanni about how she dropped thousands of pounds on a coach that promised her she could make 6 figures A MONTH...when she wasn't even making £1000 a month. LaYinka quickly realised she wasn't ready for this programme, and she was left feeling worse about her ability to run a...

Tarzan Kay trusted a highly respected sales guru to teach her how to sell online. And she readily admits that led to a seven-figure business. But she later realised that what he really taught her was how to use persuasion to her own advantage and sell people courses they didn't need. In this episode of Mistakes That Made, I talk with email marketing and storytelling expert Tarzan Kay about the dangers of online courses and coaching that use persuasive marketing tactics to take advantage of...

I’m back! Season 2 of Mistakes That Made Me returns on the 23rd January. Here’s what you need to know. The links I mention: Eman’s Week of Workshops Join Like a Boss, my 12-week mastermind for copywriters Listen to my private podcast: Like a Boss – Success Stories from Graduates And if you’re interested in working with me, visit emancopyco.com/contact • Start your 2-week free trial with Teachery right here

In the final episode of season one, Eman talks to Emily Thompson – co-founder of podcast and community Being Boss, and retail brand Almanac Supply, Co. Emily opens up about the time her business partner quit on her (in a Slack message), and reflects on what she learnt from choosing the wrong co-founder for her dream retail business. It turns out, some people were meant to be business owners. Others... were not. Find the transcript of this episode on my site,...

Sometimes, we don’t know when or how to say no. My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching her own financial consulting business. Star thought removing herself from the corporate environment would restore her ability to set boundaries and give her a healthy work-life balance. But Star learned that without true transformation, she would continue the same...

Sometimes, we don’t know when to say no. Or we don’t know how, especially when we’re new in the workplace. My guest for this episode is Star Melancon. Star is a scientist turned entrepreneur who struggled with setting boundaries in her corporate workplace before launching a financial consulting agency. Star thought that removing herself from the corporate environment would restore her ability to set boundaries and give back to herself a healthy work-life balance. But Star learned that...

Getting fired hurts.  But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast.  In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains how being fired forced her to focus on the most important aspect of her job: the results. And how it's that focus that propelled her to the tremendous success that came...

Have you ever shied away from the spotlight, thinking  it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their identities. My guest is Jennifer Ogunyemi, the founder of Sisters in Business, an organisation that's dedicated to inspiring, connecting, and elevating Muslim women. Jennifer is a mentor to...

Have you ever had a brilliant business idea, then watched someone else take that idea and run with it because you took too long to make it happen? My guest is Belinda Weaver, the owner of Copywrite Matters and a copy coach in the copywriting industry. Belinda created the concept for a membership community that would scale her business…and then...she sat on it (mostly because she was juggling two young kids). While she waited for the perfect time to launch, other copywriters jumped on...

How do you lose $12,000 in one day and still come out winning? My guest is Vivian Kaye – the CEO of KinkyCurlyYaki – a business and empowerment expert, a keynote speaker, and a TV and podcast personality who lost $12,000 on a photo shoot that went wrong. This mistake forced Vivian to think more deeply about her instincts and how those instincts have helped her business thrive. Find the transcript of this episode on my site, emancopyco.com/podcast. Links from this episode: Vivian...

Introducing Mistakes That Made Me, the podcast that asks extraordinary business owners to share their biggest business mistakes so you know what not to do on your road to success. Hosted by Eman Ismail, this podcast dives into painful, humiliating, make your bank account cry, kind of mistakes made by business owners who are some of the most clever, experienced, wealthiest and savvy people we know. But we don't just share mistakes on this podcast, we celebrate them. Because a lot of the...