My guest on this week's episode of the Mobile Dev Memo is Fred Leach, a Vice President of Product Development at Meta. Fred published a blog post last month announcing three significant changes to Meta's advertising platform: new value-based optimization objectives, support for incrementality...

My guest on this week's episode of the Mobile Dev Memo podcast is Garrett Johnson, an Associate Professor of Marketing at Boston University's Questrom School of Business. I was delighted to bring Garrett back to the podcast -- we recorded an episode about advertising auctions back in February...