Today we meet with Joe Blake, CEO of Artomatix, an Irish based tech company that helps studios create 3D content quicker than ever. He has always had his eye on the US market and expanded there very early on. However, although they have staff on the ground in America, they do not have a main office there and Joe explains why this is. He emphasises the importance of knowing your target audience and being able to visit your clients. He explains the high costs involved with opening an office in America, and ho