57 episodes

We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Mtech Access. Our first series focuses on the NHS response to the COVID-19 pandemic.

Pharma Market Access Insights - from Mtech Access Mtech Access

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We explore news and insights from global healthcare markets, advising how pharma and medtech need to respond and adapt their market access strategy in light of the latest insights from our experts. The podcast features insights from our associates across global healthcare, along with thought leadership from the market access and HEOR experts at Mtech Access. Our first series focuses on the NHS response to the COVID-19 pandemic.

    How does funding flow in NHSE Regions?

    How does funding flow in NHSE Regions?

    Which decisions are made at Region level in the NHS in England? How do finances and funding work at this level? And how can industry best support and engage with Region leaders?

    We sit down with guest speaker Richard Smale (Interim Director of System Co-ordination, NHS England [NHSE] – South West) for an all-encompassing discussion that explored finance, funding flows, system priorities, and the decision-making process in NHS Regions.

    Richard heads up system co-ordination work across the NHS South West Region. The Region has seven Integrated Care Boards (ICBs), 22 Trusts, nine counties and a resident population of over 5.5 million patients stretching from Gloucestershire and Wiltshire to the Isles of Scilly.

    The interview was led by David Thorne (Principal Consultant, Mtech Access and Transformation Director at Well Up North Primary Care Network [PCN]) who put both the NHS and industry perspectives to Richard to explore the real state of the NHS.

    In this episode, David and Richard discuss:
    - Where the NHS is heading and what this means for your strategy and business planning
    - Decision making, finances, and funding flows across the NHS
    - The role of NHS Regions, particularly with key funding decisions like Specialised Commissioning
    - Delivering service change across integrated systems
    - Policy priorities in practice and what to expect in an election year
    - How Pharma, Medtech, and Diagnostics companies can best engage NHS leaders at Region level

    This episode was first broadcast as a live webinar in February 2024.
    Learn more about the webinar and Richard at: https://mtechaccess.co.uk/how-does-funding-flow-in-nhse-regions/

    Discover more about our NHS Insights services at: https://mtechaccess.co.uk/uk-nhs-insights/
    Subscribe to our newsletter to hear more news, insights and events from Mtech Access.

    • 1 hr
    NHS policy for 2024/25: strategy and engagement in a world of uncertainty (recorded in Jan 2024)

    NHS policy for 2024/25: strategy and engagement in a world of uncertainty (recorded in Jan 2024)

    What do we know about plans and policy for 2024/25? As the expected central operating plan had not materialised (at time of recording), and with a general election and a potential Labour government on the horizon, how can NHS and industry drive forward improvements and innovation?

    Host Robert Hull (Senior Consultant – NHS Insight & Interaction, Mtech Access) was joined by guest speakers Debbie Morgan (Director of Service Improvement and Transformation, Cambridge University Hospitals NHS Foundation Trust), Ellen Rule (Deputy CEO/Director of Strategy & Transformation, Gloucestershire Integrated Care Board) and Dr Viren Mehta (GP Partner, GP Federation Chief Officer, Viaduct Care). Together we explored what all this uncertainty means for NHS decision-making, day-to-day operations, strategy, and engagement with industry.

    In this webinar, we bring together leaders from across the NHS to explore how they are planning and operating in this uncertainty.

    We explore:
     - Strategy and planning in these times of uncertainty
     - What’s happening with GP contracts
     - Financial pressures and challenges
     - If/where it’s possible to drive forward change in the current environment
     - How Pharma and Medtech can best support NHS leaders
     - Where the panel would welcome solutions from industry

    Please note this episode was first broadcast in January 2024 as a live webinar. Some aspects of policy discussed have evolved and continue to evolve.

    Discover more at:  https://mtechaccess.co.uk/nhs-policy-for-2024-25/

    Learn more about our NHS insights services at: https://mtechaccess.co.uk/uk-nhs-insights/
    Subscribe to our newsletter to hear more news, insights and events from Mtech Access.

    • 1 hr 2 min
    De-mystifying health economic model classifications and structures

    De-mystifying health economic model classifications and structures

    What is health economic evaluation and which modelling approaches can be used to support market access activities?

    In this episode, our expert health economists explain the key strengths and limitations of the most common health economic modelling classifications and structures. Here, Hannah Gillies (Consultant – Health Economics) and Daniel MacDonald (Associate Consultant – Health Economics) de-mystify the different approaches to health economic modelling.

    Our specialists explore six of the most common health economic modelling structures used to support market access activities;
     - Decision trees
     - Markov models
     - Semi-Markov models
     - Partitioned survival models
     - Cox regression models
     - Discrete event simulations

    This episode was first broadcast as a live webinar in January 2024. For more information or to request a copy of the slides used, please visit: https://mtechaccess.co.uk/de-mystifying-health-economic-models/

    Work with our health economists:  https://mtechaccess.co.uk/health-economics/
    Subscribe to our newsletter to hear more news, insights and events from Mtech Access.

    • 1 hr
    Evidence strategy for Medical Technologies and Diagnostics

    Evidence strategy for Medical Technologies and Diagnostics

    Here, our experts explore evidence strategies for medical devices, diagnostics and digital health technologies.

    Have you established the clinical and economic value of your medical device, diagnostic or digital technology? Do you have the evidence required to support your value proposition? Would a health technology assessment (HTA) route be appropriate for your product? What will payers, HTA agencies, and other key decision makers be looking for? And how should this information be presented?

    In this episode, our experts in HTA, health economics, and commercialisation explore:
    - How to identify and communicate the value of your product for patients and the wider healthcare system
    - How to build a robust evidence package for successful launch and commercialisation
    - Key requirements for the National Institute for Health and Care Excellence (NICE) Medical Technologies Evaluation Programme (MTEP) or Diagnostics Assessment Programme (DAP)
    - Next steps to take your innovation to healthcare leaders across the NHS and beyond, with an impactful customer communication strategy

    This episode was first broadcast as a live webinar in January 2023. Learn more and request a copy of the slides at: https://mtechaccess.co.uk/evidence-strategy-for-medical-technologies-and-diagnostics/

    Discover how Mtech Access can support your commercialisation journey at: https://mtechaccess.co.uk/medical-device-market-access/
    Subscribe to our newsletter to hear more news, insights and events from Mtech Access.

    • 53 min
    How to set your Pharma or Medtech product up for success in the US market

    How to set your Pharma or Medtech product up for success in the US market

    How can you ensure your product is set up for success from early clinical trials right through to launch and commercialisation? In this Global Whispers webinar we explore best practice commercialisation strategy for healthcare products launching in the US market.

    Clare Foy (Director – Global Market Access, Mtech Access) speaks to Janice MacLennan (Pharma and Medtech brand strategist and founder of NMBLR) about how market access, HEOR and commercialisation leads in Pharma and Medtech can best support overarching product and brand strategy, with a focus on launch challenges in the US market.

    We take a step back from the intricacies of market access and HEOR, to explore the role our specialism plays in broader commercial and product strategy. We ask: where does market access and HEOR sit in this broader picture, and how can market access teams best support their product and company brand?

    Using the US market as our case study, we explore:

    - How to set up your product for success
    - Commercialisation routes in the US for Pharma and Medtech
    - The relationship between brand strategy and market access
    - What Pharma can learn from Medtech’s approach to commercialisation
    - What Medtech innovators can learn from Pharma companies’ approach to launch

    This episode was first broadcast as a live webinar in January 2024.

    Learn more at: https://mtechaccess.co.uk/commercialisation-strategy-us-market/

    Explore our work in the US market: https://mtechaccess.co.uk/launching-healthcare-products-in-the-us/

    Discover how Mtech Access can support you global market access and pricing strategy: https://mtechaccess.co.uk/global-market-access-and-pricing/
    Subscribe to our newsletter to hear more news, insights and events from Mtech Access.

    • 43 min
    What's happening with specialised commissioning in the NHS?

    What's happening with specialised commissioning in the NHS?

    What’s happening with specialised commissioning in the NHS? How likely is a delay in delegation to integrated care boards (ICBs)? How and what should Pharma and Medtech plan for amidst all this uncertainty?

    Malcolm Qualie (former Medicines Lead for Specialised Services, NHS England) speaks to David Thorne (Principal Associate, Mtech Access) to explore specialised commissioning in the NHS and what to expect as we head into 2024.

    Malcolm Qualie and David Thorne explored:
    Specialised commissioning in the NHSThe risks and opportunities that devolution to ICBs will bringWhat we can expect to see in the short and longer termHow industry can support ICB leaders through this transitionHow Pharma, Medtech, and Diagnostics companies, whose products come under specialised commissioning, can manage these risks and uncertainties
    Learn more at https://mtechaccess.co.uk/nhs-specialised-commissioning/

    This episode first broadcast as a live webinar in Decmeber 2023. 
    Subscribe to our newsletter to hear more news, insights and events from Mtech Access.

    • 1 hr

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