Welcome to another episode of Multifamily Investing with Multifamily Attorney Charles Dobens, where real estate investing meets strategic success! In this episode, Charles dives into the critical aspects of multifamily investing, focusing on the top three key players that every investor needs to navigate - Owners, Investors, and Brokers. Owners: Charles draws parallels between the sales cycle in insurance and multifamily, highlighting owners as the primary customers. Learn why securing the owner's approval is your first crucial sale and how it sets the tone for success. Investors: Delve into the art of selling to investors, a subtler yet tougher process. Charles emphasizes the significance of asking the right questions to understand their needs, building trust, and ensuring a smooth sales process. Brokers: Uncover the often-overlooked role of brokers as essential gatekeepers. Charles explains why presenting yourself as a professional investor is crucial and shares valuable tips, including the importance of a legitimate company and securing a business owner's policy. With insights on Charles's MAPS system, designed to help investors build a robust sales and marketing system, this episode is a must-listen for anyone aspiring to thrive in the multifamily investing landscape. Don't miss this episode packed with expert advice and a glimpse into the cutting-edge investment opportunities in the real estate market. Visit MultifamilyOS.com for more information, tools, and multifamily investing resources!