This week, I speak with Eddie Lam, a musician in Vancouver, BC who has been able to see huge growth in his social media metrics by leveraging the native attributes in TikTok. But more than that, I wanted him to highlight his big picture goals of building community and show how his different strategies, whether promoting shows or teach guitar on TikTok, all support this vision. Resources and Links: Eddie Lam's official website Eddie Lam on TikTok Vancouver is Awesome news: Burnaby guitarist's one-minute music lessons are a TikTok hit