1,170 episodes

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

My Amazon Guy Steven Pope

    • Business
    • 5.0 • 35 Ratings

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

    How to Rank #1 on Amazon with SEO (No PPC required)

    How to Rank #1 on Amazon with SEO (No PPC required)

    Join Steven Pope, founder of My Amazon Guy, as he reveals expert strategies to achieve the top ranking on Amazon. In this detailed tutorial, Steven walks you through practical tips on using pricing adjustments, main image optimizations, and comprehensive SEO techniques to propel your product to the number one spot. Perfect for Amazon sellers aiming for maximum visibility and sales on their listings.

    #SEORank1onAmazon #AmazonFBA #SEOStrategies #ProductListingOptimization

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction: How to Rank #1 on Amazon
    00:10 - Utilizing Main Image for SEO Boost
    03:14 - Pricing Strategies for Improved Ranking
    06:03 - Exploring Amazon's New Inbound Placement Fee Feature
    10:00 - Detailed Breakdown of SEO Fields and Their Impact
    15:00 - Deep Dive into Backend Keywords and A+ Content Optimization
    19:30 - Summary and Key Takeaways
    Support the Show.

    • 20 min
    The Honest Truth About Selling on Amazon FBA In 2024 (It's HARD)

    The Honest Truth About Selling on Amazon FBA In 2024 (It's HARD)

    Discover the hidden challenges of selling on Amazon with Steven Pope, founder of My Amazon Guy. From sourcing products to navigating Amazon's advertising and SEO complexities, this video unpacks why selling on the platform is not as seamless as shopping on it. Get insider tips and learn about the realities of online selling that could impact your business decisions. Ideal for both budding and experienced Amazon sellers. Don’t miss out on crucial insights for mastering the Amazon marketplace!

    #amazonadvertising #amazonselling #amazonpodcast #amazonfba 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction
    00:04 - Overview of Selling on Amazon
    00:35 - Challenges of Product Sourcing
    01:01 - Packaging and Shipping Woes
    01:39 - Dealing with Amazon's Complexities
    02:01 - Advertising and SEO Challenges
    02:46 - Navigating Click Through Rates and Competitiveness
    03:00 - The Myth of Passive Income on Amazon
    03:49 - Additional Fees and Platform Challenges
    04:50 - Expanding Product Variations and Its Pitfalls
    05:07 - Exploring Other Sales Platforms
    06:00 - Influencer Marketing on TikTok
    06:25 - Frustrations with Amazon Fees and Diversification
    06:30 - Agency Experiences
    06:49 - Recap and Summary of Amazon Selling Challenges
    07:31 - Call to Action
    Support the Show.

    • 7 min
    3 Controversial PPC Hacks with Elizabeth Greene of Junglr

    3 Controversial PPC Hacks with Elizabeth Greene of Junglr

    Two Amazon experts, Steven Pope from My Amazon Guy and PPC specialist Elizabeth Green of Junglr, joined forces to unravel advanced PPC techniques tailored to maximize your Amazon advertising efforts. They delve into the nuances of budget management, explore the efficacy of different match types, and discuss strategic placement percentages to boost product visibility and sales. This comprehensive tutorial is ideal for Amazon sellers eager to fine-tune their PPC strategies and elevate their marketplace success.

    #AmazonPPC #PPCTechniques #DigitalMarketing #PPCStrategy

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction and Overview
    00:05 - Advanced PPC Techniques with Elizabeth Green
    00:31 - Technique 1: Budget Limitation in PPC
    02:01 - Discussing Impact of Budgets on Organic Sales
    03:30 - How to Manage Budget Caps and Bidding Strategies
    06:48 - Importance of Strategic Budget Management in PPC
    12:52 - Transition to PPC Match Types
    15:03 - Discussing the Efficiency of Various Match Types
    25:00 - Deep Dive into Placement Percentages
    36:00 - Summary and Conclusion of PPC Techniques
    Support the Show.

    • 38 min
    Ways to Enter the Unknown - Business Discovery with Johari's Window (This Will Help You Think)

    Ways to Enter the Unknown - Business Discovery with Johari's Window (This Will Help You Think)

    Discover the power of self-awareness with Steven Pope as he explains the Johari Window model and its application in business settings. Whether you're an agency owner, Amazon seller, or entrepreneur, this video offers insights on understanding both visible and hidden aspects of yourself and your business to drive decisions and growth. Dive into the unknown confidently with tested management techniques that could redefine your business strategy.

    #SelfAwareness #JohariWindow #ManagementTechniques

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10!
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction to Johari Window
    00:45 - Explaining the Johari Window Quadrants
    02:34 - Real-world Application of Johari Window
    06:34 - Mention of 'Black Swan' Book
    08:00 - Discussion on Unpredictable Events and Their Impact
    10:01 - Using Questions for Self-Discovery and Decision Making
    15:01 - Summary and Key Takeaways
    Support the Show.

    • 18 min
    How to Launch a PPC Campaign with No Budget Limit: Quick Exposure with Cautions!

    How to Launch a PPC Campaign with No Budget Limit: Quick Exposure with Cautions!

    Can a massive ad spend guarantee success on Amazon PPC? My Amazon Guy reveals the stages of a launch strategy (Grow, Maintain) & the risks of "hemorrhaging cash." Learn how to maximize exposure while optimizing for conversions, even with a big budget.

    #amazonppc #ppc #amazonadvertising #myamazonguy

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Intro: Unlimited Budget PPC Launch?
    00:30 - Stages of a PPC Launch (Grow, Maintain)
    00:54 - Exposure vs. Relevance in High-Budget PPC
    01:15 - Utilizing Different PPC Campaigns (Auto, Broad, etc.)
    01:28 - High Initial Costs & Benefits (BSR & Organic Ranking)
    01:45 - Amazon Limits on Non-Converting Campaigns
    02:03 - The "Honeymoon Period" & Rerunning Campaigns
    02:18 - Max Bids & Optimization Strategies
    02:40 - Relaunching Campaigns for Better Performance
    02:46 - Keyword Structure (5 per Campaign)
    Support the Show.

    • 2 min
    How To Optimize Your Amazon Listing Canonical URL (FBA SEO Hack)

    How To Optimize Your Amazon Listing Canonical URL (FBA SEO Hack)

    Get a free quote at myamazonguy.co. Get more SEO tips and watch our SEO Master Class at myamazonguy.com/SEO

    Do you want your Amazon listing URL to rank higher in search results? Learn how to set a custom URL packed with relevant keywords to boost your listing's SEO!  This video by My Amazon Guy explains two methods to set your Amazon listing URL and the impact on SEO.

    #listingoptimization #seo #url #keywordresearch #rankings #trending 

    → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
    ↳ https://bit.ly/3RTm5id

    → Already have Helium 10? Get a special discount for upgrading your account!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    -----------------------------------------------------------------------------------------

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:00 - Introduction
    00:14 - Why Set a Custom URL?
    00:42 - Can't Include Disease Claims in URL
    01:32 - Method 1: Requesting a URL Change through Seller Central
    02:04 - Method 2: Indirectly Influencing URL through Title (Not Recommended)
    03:34 - Conclusion: Prioritize Core SEO Elements
    Support the Show.

    • 11 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

Levi Oberlander, LMSW ,

Great podcast!

It helps me a lot!

ShawnRHenderson ,

5000 STARS

I’ve used this channel countless times to answer a question about selling on Amazon! My Amazon Guys gets it!

Mitchell McCauley ,

Best in the business with e-commerce

👍

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