After completing an MA in Economics and a PG Diploma in Advertising, Narayan Kumar's first stop was as a writer in Shilpi Advertising. From there to working on campaigns for some of the largest brands in the country to learning programming was a creative leap. Along with rediscovering an old love - the classical guitar. Interesting people make interesting career moves. Enlightened companies like Unilever, Procter & Gamble, Godrej, and Tata have processified their advertising briefs to streamline the creative process. Discover the system of evaluating and appraising creative ideas, as well as the internal approvals involved. Learn how to effectively deal with challenging clients while maintaining professionalism and integrity. Discover strategies for handling difficult situations and turning them into valuable learning experiences