Dr Alby Anand Kurian has had a multifaceted career in marketing theory and practice, which is quite rare. He's taught at Universities in India and across the world, including in Singapore, New York and UK. He's currently Senior Faculty at Exeter University in the UK. Apart from Reality Plus, there are several other papers he has published on Marketing theory. So is Affordable Risk where he explains how taking risks doesn't have to mean putting everything on the line. Learn how to take calculated and affordable risks to achieve success, even if you have responsibilities and a family to take care of. Discover the concept of affordable risk and how it can help you reach your goals. A detailed profile is available on LinkedIn: https://www.linkedin.com/in/alby-anand-kurian-0359911a3/