Julian Juenemann and he is the founder of MeasureSchool a website dedicated to teaching marketers about tracking, data and analytics. Learning how to track data is the digital equivalent of reading someone's non-verbal communications during a meeting - something that if you're good at it, will give you the edge you need to succeed. Today you'll learn if your data is being measured correctly, how to make sense of the data you collect, and, most importantly, how to make decisions based on what you learn.