Episodes
My guest today is a fellow called Dr. Jeff Anzalone and he runs a website called Debt Free Doctor. Jeff is a Periodontist, based in Louisiana and his mission is to help other doctors become debt free and invest in real estate. Jeff shares his insights into the way that doctors and medical professionals think, you'll hear him describe the way that medical practices are actually run, the (unexpected) challenges that doctors face, and much more.
Published 01/26/21
I like to sign up for everybody's email list, so after discovering Spencer on LinkedIn the next thing I did was to subscribe to his list. His intake form is not a simple, 'here, give me your name and email address.' Spencer's sign up form, is a multi-step questionnaire. Today's episode is perfect if you're a developer wanting to know what investors think, and if you're an investor wanting to know what to look for in a sponsor.
Published 01/19/21
In the run up to the 2020 presidential election, I decided to switch off all sources of news and instead, I bought and began to study every single book that I could find on digital marketing as well as the history of direct marketing. One of the books I ended up reading multiple times is called The Boron Letters by Gary C. Halbert and it features a series of letters written by Gary to his son Bond. Bond joins me today - you'll love it.
Published 01/12/21
How would you answer these questions: 1. What are the key daily habits that make you successful? 2. What is the hardest lesson you have learned in real estate? 3. What advice would you give to someone starting out in real estate investing online? Find out how the real estate world’s top leaders answered these questions in this three part special - Part 3 today - and claim your free eBook 'Eat a Frog for Breakfast, and other words of wisdom from the leaders of the crowd' at gowercrowd.com/frog
Published 12/31/20
How would you answer these questions: 1. What are the key daily habits that make you successful? 2. What is the hardest lesson you have learned in real estate? 3. What advice would you give to someone starting out in real estate investing online? Find out how the real estate world’s top leaders answered these questions in this three part special - Part 2 today - and claim your free eBook 'Eat a Frog for Breakfast, and other words of wisdom from the leaders of the crowd' at gowercrowd.com/frog
Published 12/30/20
How would you answer these questions: 1. What are the key daily habits that make you successful? 2. What is the hardest lesson you have learned in real estate? 3. What advice would you give to someone starting out in real estate investing online? Find out how the real estate world’s top leaders answered these questions in this three part special - part 1 today - and claim your free eBook 'Eat a Frog for Breakfast, and other words of wisdom from the leaders of the crowd' at gowercrowd.com/frog
Published 12/29/20
Today you are going to be meeting one of the foremost experts in digital marketing and specifically in Google Analytics, Chris 'Mercer' Mercer of Measurement Marketing. Google Analytics is a very technical area but don't be intimidated. Today, Mercer will keep start at a basic, 101 level, then we'll do a few deep dives. Implement what you hear today and you will immediately improve the way you run your business, your website, and how you find prospects and convert them into investors.
Published 12/22/20
Keeping a regular newsletter going to all your subscribers - prospects and active investors alike - is very important in maintaining and building on the relationship you have already established with them. My guest today, Josh Spector has built an entire business based entirely around sending newsletters. Learn what newsletters are exactly, how to create effective content, and newsletter best practices.
Published 12/15/20
I met my guest today, Mike Capuzzi of Bite Sized Books via quite a circuitous route. I've been reading everything I can get my hands on about digital marketing recently and in Dan Kennedy's book, The Ultimate Guide to Writing Sales Letters, he mentions a digital graphics program called, “Copy Doodles.” Turns out that is Mike Capuzzi's company and that he is an expert at publishing short books. If you've ever wanted to write a book, today's episode is for you.
Published 12/08/20
Today, I'm going to be introducing you to Professor Jonah Berger, who teaches at Wharton, and who has an astonishing 195,000 followers on LinkedIn. We talk about his book, Catalyst: How to Change Anyone's Mind as well as a handful of other topics that will no doubt add tons of value to your own digital marketing efforts. Enjoy.
Published 12/01/20
One of the classic questions that seems to be drifting through the public consciousness at the moment is, “How are ultra-high-net-worth, super rich individuals different from mere mortals?” We wonder what makes them different? Well, my guest today is my old friend, Andy Kane, OBE. PhD., fellow London School of Economics alum, who has spent his whole life advising and consulting with ultra-high-net-worth individuals and families.
Published 11/24/20
In a first for the show, today I welcome a veritable reality show star, Dave Seymour, the former star of A&E's "Flipping Boston." Dave is now the Fund Manager at Freedom Venture Investments and what you are going to learn from Dave today is the comparison between television and online communications. Dave and I discuss these and other challenges as well as how he is leveraging his stardom to build a new real estate investment company.
Published 11/17/20
Today you are in for a very special treat. My guest is Jessa Claeys, the Managing Editor at BiggerPockets, a community membership platform that specializes in real estate investing education. They have over a million members and reach over 70 million people with their content. In today's episode learn how to write real estate articles that build goodwill with prospects, how to write subject lines so that your emails get opened, what it takes to communicate to mass audiences and a whole lot...
Published 11/10/20
In this episode, you are going to learn what to watch for in terms of who will prove to be the winners and losers in commercial real estate during this pandemic, who is likely to emerge stronger and who is likely to emerge weaker. Learn also how my guest and CREFC works with legislators to advocate for the commercial real estate industry and what that means to you, as well as what macroeconomic trends to watch for as you look for investment opportunities in the months to come.
Published 11/03/20
My guest today has a positive perspective of how social media is influencing our lives. You are going to come away from the episode pondering more deeply the role social media plays in your life and how you can leverage it not just for your business but for the general good of society. This is one of those rare episodes you will probably want to listen to more than once.
Published 10/27/20
Back in 2007, right before the global financial crisis, I worked with Goodwin Gaw of Gaw Capital, an amazing Hong Kong Chinese investor with an amazing vision and outstanding reputation. While there, I learned what institutional investing was and how institutional investors operate. To clear up some of the confusion for you, I'm very pleased to introduce you to my guest today, Mike Hu, Managing Director at Gaw Capital Advisors, USA.
Published 10/20/20
This special edition podcast covers two announcements from the SEC first brought to my attention by my guest, Mark Roderick, who is best known as The Crowdfunding Attorney. The first is that in due course, it will be permitted to pay commissions to someone who helps you find equity for your projects based on the amount of money that they raise for you. This is a seismic change. The second is the addition of non-accredited investors to deals that would normally only be available to accredited...
Published 10/15/20
I am very happy to introduce you to Andrew Lucas, who is Trion Property's Director of Capital Markets and with whom I have recently had the great pleasure of working to build an 'Investor Acquisition System.' Andrew reveals some secret tactics he has used to find investors so tune in and learn how he has helped Trion grow to being one of the largest and best respected multi-family shops in the West.
Published 10/13/20
My guest today, Sasha Cucuz, is a Partner at Greybrook Capital, a capital aggregator that raises money from investors and then invests that capital in deals that other sponsors put together. It’s a bit like a private equity shop that crowdfunds their capital instead of relying on institutional sources. Find out more in this fascinating podcast with one of real estate's foremost leaders, Sasha Cucuz.
Published 10/06/20
Peter Auerbach is a seasoned, opportunistic real estate investor and a phenomenal educator who can break down complicated concepts into discrete ideas making them easy to understand. As you will learn from Peter today, when you take complicated ideas and create content from them in sound-bite pieces you can use social media to expand your investor network and raise more money while increasing your reputation as an industry leader.
Published 09/22/20
Tapping into the subconscious mind of the investor using FOMO - The Fear of Missing Out - is one of the tools Jacob Blackett's product, Syndication Pro uses to help his developer clients raise capital. SyndicationPro is a back-end investor management system that has built into their platform a FOMO function: the 'investment reservation' option for when a sponsor is in-between deals. Learn more about it in today's podcast.
Published 09/15/20
The Juniper Square platform manages over $1 trillion in assets for its clients and you are going to be hearing from Brandon Sedloff, the company's Senior Vice President of Sales and Managing Director. Juniper Square securely stores legal documents, calculates distributions to investors, and provides investors with an investment dashboard so they can see how their investments are performing. Find out more from Brandon Sedloff how a company with $1 trillion on its books stays ahead of the game.
Published 09/08/20
Today’s show came about after I read an article about the timing of a wave of distressed real estate assets, supposedly coming in the second quarter of 2021. Considering how important this topic is, I figured it was time for an update and to hear from the brokerage industry. So I called on industry leader, Jay Olshonsky. We venture into market conditions, how to isolate opportunities during the current economic downturn and when you might expect them to come along.
Published 09/01/20
My guest today has managed to convert a successful career in tech to one in commercial real estate investing. Find out how to create a pipeline of investor prospects by giving away something of high value for free, how to get emails opened even from cold prospects and what cold prospects are, exactly. And discover how Neal has made his company so successful by structuring it with two thirds of employees dedicated to marketing for capital and only one third to the business of real estate.
Published 08/25/20
There are myriad ways to use paid advertising to raise money online once you have a phenomenal online presence in place. And of those that are tried and tested, social media platforms like Facebook, Google and LinkedIn are the first choices for many real estate developers. AJ Wilcox at B2Linked is acknowledged as the foremost expert in LinkedIn advertising, so you will be fascinated to hear him today because you'll hear how he dispels the myth that LinkedIn ads are an ineffective option.
Published 08/18/20