Long term brand building is the game if you want to achieve digital freedom in some shape or form. To truly succeed you need to understand the fundamentals of why people follow and/or buy into certain brands, accounts, products, companies, and services. Why should they listen to you over a competitor? In this episode Jon Boles, digital entrepreneur and branding expert, delivers relatable advice about what it takes to create and grow a profitable brand. Whether you're someone who's in the very beginning stages of brainstorming, or you're someone who has a firm direction on what you're doing online, Jon's insight backed with personal stories will give you some food for thought on the matter. Tune in to hear from one of the sharpest branding minds in the game. Episode Timeline: 3:00 Keys for building a successful brand in 2020 and beyond 6:28 Biz overview 8:49 Moving from Milwaukee, WI to Scottsdale, AZ 10:50 Getting out of the nightlife industry and 1st business venture 15:38 Consulting for bars and restaurants 17:00 The importance of the customer experience 21:30 Ecommerce brand builds/exits (apparel and CBD) 26:00 Innerworkings of a successful modern branding agency 31:58 Impact of Covid on business 35:07 Valuable advice for younger generations about branding and entrepreneurship 41:43 How to achieve a 5% lifestyle 43:53 Consistency vs Intensity 46:17 Who are you on this earth? Consistent non-negotiables 48:33 Being broke and on drugs 51:21 Final words of advice 53:03 Rapid sentence completion   Jon Boles @jonboles   New Age Influencers: @newageinfluencerspodcast @aaronbpatton http://newageinfluencers.com/