Zeke Thurston's goal goes beyond being recognized as a decorated cowboy—he wants to be known as a genuinely good guy. He reflects on the unique meaning behind each gold buckle and shares his thoughts on what his future holds in the sport of rodeo. Zeke also talks about his partnership with MeatEater, recounting some of the memorable but comical hunts he's had with them. Finally, he opens up about the incredible experience of being in Vegas during the Wrangler NFR, how it has changed for him over the years with having kids and just how truly special it is.