In this episode, we explore Michelin's unconventional entry into Web3. With a century-old history of unique marketing, Michelin's NFT project, the Mich3lin Explorer Club, aims to engage the travel-loving audience. Using their iconic mascot and a long-term approach to boost tire sales. It's a fascinating case study worth checking out! 12 Eth Essentials: 12 Ethereum Essentials Newsletter: https://NiftyBusinessweek.com/ Twitter @TropicVibes: https://twitter.com/TropicVibes Email: mail[at]niftybusiness.co NFT 101 Episodes: #36 - Web 3.0 Explained #225 - NFTs Explained #30 - 10 Reasons to Buy NFTs #7 - NFT Words & Verbiage #47 - NFT Words & Verbiage Part II #97 - NFT Words & Verbiage Part III Need a Ledger Hardware (Cold) Wallet? *Using this referral link supports this show at no extra cost to you: Ledger Affiliate Link Recommended Reading for Web3 Enthusiasts: The Bitcoin Standard: https://amzn.to/3K31jvL The 10 Best-Ever Anxiety Management Techniques: https://amzn.to/3YphPL2 *Amazon affiliate links