Chris Hirst, Global CEO of advertising group Havas Creative, cuts through the b******t and gets to the heart of modern leadership in this straight-talking podcast brought to you by Intelligence Squared. In this episode Chris Hirst speaks to Beth Comstock, business executive and former VP of General Electric, about innovation and being a female leader in a male dominated industry. Beth Comstock spent three decades at General Electric as Chief Marketing Officer and then Vice Chair of Innovation, where she led efforts to accelerate new growth, develop digital and clean-energy futures, seed new businesses and enhance brand value. She is author of Imagine it Forward, a book about courage and creativity in the face of change. She's on the board of directors for Nike. This conversation was recorded as an exclusive live online event in partnership with Founders Forum, a community of the world's most inspiring entrepreneurial voices. Founders Forum are committed to pioneering the future of industries, discovering and unearthing the latest trends in technology and promoting avenues to drive a positive impact on society. Click here for more information about Founders Forum: https://ff.co/  See acast.com/privacy for privacy and opt-out information. Learn more about your ad choices. Visit megaphone.fm/adchoices