Episode #137 // This week’s episode is another interview, this time with marketing icon, Eric Siu! Em managed to secure this interview with the man who was instrumental in us understanding how to build our business, in a world that requires mastery of both physical and digital marketing channels. For those of you building your own businesses, this episode will be invaluable. For those working in larger corporations at any level, Eric shares his insights and hard-earned wisdom on everything from: - Long-term v short-term focus - Dealing with company turnarounds in the direst of circumstances - Why continuous improvement is so important, yet sometimes elusive - Building success by getting through the daily grind, and - How to handle a work-from-home culture You can connect with Eric below:  Instagram: @ericosiu Twitter: https://twitter.com/ericosiu YouTube: www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  LinkedIn: www.linkedin.com/in/ericosiu/ Get the book: www.levelingup.com/   See acast.com/privacy for privacy and opt-out information.