In this episode, Digital Strategist Alex Court shares tips on how to build an impactful marketing strategy for events. Alex is the Marketing Lead at the World Economic Forum and has worked on high-level events like Davos as well as bringing the Ted Talk stage to a refugee camp in Kenya. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lailaali.substack.com

Laila talks to Journalist and Producer, Jim Stenman.  Jim has spent more than 7 years at CNN International, producing original content for CNN.com, social media and CNN’s flagship news program “Connect the World with Becky Anderson” before setting up his own media company, World 1 Media. Jim shares his tips on how to break into Journalism, managing egos and the do’s and don’ts of setting up a media company. This is a public episode. If you would like to discuss this with other subscribers...

UNICEF content creator Codi Trigger shares the behind-the-scene insights on a campaign she worked on that leverage online gaming to challenge misconceptions about refugee and migrant children and showcase their potential, skills and creativity. Through the game, viewers and gamers are pushed to look beyond the circumstances and vulnerabilities of these children to see their potential and help them reach their goals. Resources mentioned in the show: Gamers Without Borders Your new mission:...

The private sector is a key partner in achieving the Sustainable Development Goals (SDGs). Storytelling on innovative + transformative partnerships to drive social impact is key in nurturing those partnerships. In this episode, Laila shares 4 tips to elevate your B2B content strategy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lailaali.substack.com