How can advertising ensure brand safety and suitability while avoiding collateral damage to media brands? Mario Diez, CEO of Peer39, a leading contextual intelligence platform, joins ADZ to discuss advanced contextual strategies and offers media owners advice on using technology and best practices to escape the Made for Advertising (MFA) trap.

In this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional channels. The rise of generative AI in sports content opens up custom, scalable experiences that engage wider audiences. They also examine how augmented reality and immersive tech deepen fan loyalty...

The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The founder, Mattia Fosci, takes ADZ through the background and details of the initiative.

Stuart Colman, Senior Director of European Identity at The Trade Desk, discusses the role of identity in digital advertising and its evolution from cookies to persistent advertising IDs. In conversation with Alessandro De Zanche, they explore the media owners' perspective, the challenges of authentication rates when comparing the open web to walled gardens, and the strategic approach media companies should take towards identity. Colman emphasizes that identity should be viewed as a foundation...

Investor Turi Munthe breaks down what makes a media company investable and sustainable. From aligning with investor expectations to maximizing revenue streams, he shares tips for media founders to scale and succeed. Discover how to navigate GenAI, media business models, and the key role audience connection plays in success. Turi Munthe on Wikipedia: https://en.wikipedia.org/wiki/Turi_Munthe Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/ ADZ Strategies media...

Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach. Chapters 00:00 Intro 04:04 Strategic transformation: steps 09:16 Can different media brands collaborate and thrive? 10:42 “The Trusted Web” 18:24 Creating alignment 21:58 Collaborating on data with advertisers 23:42 Identity...

Augustine Fou, a cybersecurity and ad fraud expert, shares his journey in the digital advertising industry, explaining how ad fraud and bad-practices are funding misinformation and disinformation online, directly threatening society and, indirectly, the self-sustainability of quality news media companies. He walks through the last 15 years of digital advertising history, explaining how it became so problematic and why he is optimistic about the future, convinced that change has...

Brian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also reflecting on the future of media investment. Chapters: 00:00 Intro 01:48 DOJ vs. Google 09:17 ...

In this episode of Not Just ADZ, Alessandro De Zanche interviews Ann Riley, a certified adaptability coach, about the importance of adaptability in the digital media and advertising industry. They discuss topics such as mental flexibility, embracing new ideas, creative problem solving, effective collaboration, adapting to change, and continuous learning. Ann explains the Adaptability Framework, which measures abilities, character, and environment, and how it can be implemented in companies....

In this episode, Ben Walmsley, The Sun Managing Director and former Commercial Director of News UK / News Corp, discusses the monetisation strategy of a media brand. The conversation touches several key topics: - Internal alignment and a focus on digital transformation that can help media brands become more flexible and innovative. - Reducing ad load and improving the quality of ads can enhance the user experience and increase ad unit value. - reinventing content recommendation by building an...

NOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie. In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of the industry. They highlight the need for alignment among media owners, the weight of the ad tech...

In this episode, Alessandro De Zanche interviews Richard Benjamins, an expert in AI and data, former Chief AI Officer at Telefonica; co-founder OdiseIA; supervisory Board's Chairman of EIT Europe, advisor for EC and EU Parliament, Vatican, MIT Sloan, UNESCO; board director of CDP Europe https://www.linkedin.com/in/richard-benjamins/ They discuss the impact of AI on media, content creation, audience relationships, and media monetization. They discuss the ethical challenges of AI and the...

Dora Michail-Clendinnen, Chief Strategy Officer at Ozone, discusses the role of curated marketplaces, media alliances, and the importance of the premium web in advertising. She emphasises the need for scale, targeting, convenience, safety, and transparency in advertising. The conversation also covers topics such as identity resolution, publisher-advertiser direct relationships, content recirculation, and audience extensions for retailers and retail media. Ozone is a media alliance and...

Jess Davies, the Managing Editor of WorkLife, discusses the evolution of the media and advertising industry and the challenges faced by HR professionals in the future of work. She highlights the importance of leadership skills and subject matter expertise in building successful teams. WorkLife focuses on topics such as leadership, talent, culture, diversity, equity, inclusion, and technology. The podcast, newsletter, and events are the main channels used to engage with the audience. Future...