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How can advertising ensure brand safety and suitability while avoiding collateral damage to media brands? Mario Diez, CEO of Peer39, a leading contextual intelligence platform, joins ADZ to discuss advanced contextual strategies and offers media owners advice on using technology and best...
Published 11/19/24
In this episode, ADZ speaks to Ana Milicevic, Sparrow Advisers' co-founder. They explore how innovation is transforming sports, media, and advertising. They then discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional...
Published 11/10/24
The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify...
Published 11/05/24