Brian Morrissey, The Rebooting and Alessandro De Zanche, ADZ Strategies, discuss the current state of the media and advertising industry. They explore the evolving landscape of advertising, the role of publishers, and the need for clear strategies in media companies. Morrissey emphasizes the importance of creating economic value and the shift towards audience-centric approaches, while also reflecting on the future of media investment. Chapters: 00:00 Intro 01:48 DOJ vs. Google 09:17 The evolution of other forms of advertising channels 11:43 Media alliances vs. Curated marketplaces 14:42 Diversification of revenue streams 16:48 Overcoming the conflict of incentives 30:28 Most effective media strategies today 34:51 News media must provide value through strategies 39:25 Brand safety 42:47 The issue with the programmatic open marketplace 46:28 The media company Brian Morrissey would invest in