NOTICE: The interview was recorded before Google's announcement that it will not deprecate the third-party cookie. In this episode, Alessandro De Zanche interviews Alison Schiff, AdExchanger's Managing Editor, on digital advertising and what is like writing about the industry. They discuss topics such as privacy, third-party cookies, the digital advertising long tail, and the overall state of the industry. They highlight the need for alignment among media owners, the weight of the ad tech narrative, and the importance of going for quality in digital advertising environments. They also touch on the role of consent in privacy and the challenges faced by publishers in obtaining it. They express optimism for the future of the industry but emphasise the need for change in business models but also people. Chapters 00:00 Intro 02:52 Why we need to fix digital advertising 08:37 What a quality advertising ecosystem would look like 12:24 The monopolies of Google and Apple and the rest of industry 15:11 Are companies thinking ahead or are they distracted by the delays of the third-party cookie deprecation in Chrome? 16:45 Writing about digital advertising 21:35 Privacy and Consent 27:12 Receiving and dealing with ad tech companies’ pitches and PR releases 30:05 Predictions for the digital advertising sector in 2027 32:15 Digital advertising time machine: how could have the industry changed if…?