In this episode, Alessandro De Zanche interviews Richard Benjamins, an expert in AI and data, former Chief AI Officer at Telefonica; co-founder OdiseIA; supervisory Board's Chairman of EIT Europe, advisor for EC and EU Parliament, Vatican, MIT Sloan, UNESCO; board director of CDP Europe https://www.linkedin.com/in/richard-benjamins/ They discuss the impact of AI on media, content creation, audience relationships, and media monetization. They discuss the ethical challenges of AI and the responsibility of people behind AI. They also explore the relationship between media and generative AI, the potential for AI to create content as good as humans, and the partnerships between AI platforms and media companies. They also discuss the issue of fake news, the potential for AI to filter them out, and for media companies to provide services to detect and combat fake news. Finally, they touch on the impact of AI on jobs and the importance of understanding AI technology for responsible use. Richard Benjamins' book "A Data-Driven Company: 21 lessons for large organizations to create value from AI". Chapters: 00:00 Intro 01:43 Good vs Evil in AI 04:40 The relationship between generative AI and Media companies 07:16 Deals between OpenAI and media companies 16:46 Unlawful content scraping 20:16 Useful lessons for media companies in the use of AI 25:07 Tackling Fake News with AI 31:30 People/employees and AI: how to manage the future