Building a media brand from scratch. Leadership vs. Expertise. The Future of Work.
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Description
Jess Davies, the Managing Editor of WorkLife, discusses the evolution of the media and advertising industry and the challenges faced by HR professionals in the future of work. She highlights the importance of leadership skills and subject matter expertise in building successful teams. WorkLife focuses on topics such as leadership, talent, culture, diversity, equity, inclusion, and technology. The podcast, newsletter, and events are the main channels used to engage with the audience. Future topics of interest include generative AI and its impact on HR professionals. The conversation covers various topics related to AI and the future of work. Examples of companies using AI are discussed, such as Nestle and Microsoft. The challenges of managing a remote newsroom and the importance of over-communication are highlighted. The future of media is explored, with a focus on the need for diversification of revenue and a clear long-term strategy. Funny stories from past Cannes Lions are shared, emphasizing the enjoyable and memorable experiences of networking and seeing colleagues in a different light.
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