Investor Turi Munthe breaks down what makes a media company investable and sustainable. From aligning with investor expectations to maximizing revenue streams, he shares tips for media founders to scale and succeed. Discover how to navigate GenAI, media business models, and the key role audience connection plays in success. Turi Munthe on Wikipedia: https://en.wikipedia.org/wiki/Turi_Munthe Alessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/ ADZ Strategies media consultant: https://adzstrategies.com Subscribe to the Not Just ADZ newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.com Chapters 00:00 Intro 01:15 Are media business models still viable? 05:11 Can we differentiate various media business models? 06:34 Do media companies need fewer advertising people and more executives who understand media? 11:40 Public media companies vs. privately owned companies 13:01 What do you look for when investing in a media company? 15:33 Most effective revenue streams for media companies 18:07 Tips and advice you give to companies in which you are an investor 20:32 Innovative media approaches 24:39 Is the secret of success in the connection with the audience or the depth of content? 26:17 GenAI and editorial teams 29:11 Media companies and AI platforms: partner or sue? 31:00 Venture capital vs successfully investing in media: why I am excited by niches