Today’s guest is Kaitlyn Parker — founder, lead copywriter, and wine enthusiast behind Copy Uncorked, a copywriting and brand strategy studio pouring up compelling words to help brands grow. In this episode, we are diving into all things copywriting and why it is important to clarify your brand story, message, and voice in business. Kaitlyn also shares some steps you can take to overcome writer's block, as well as how you can share those not-so-perfect moments with your online community without sacrificing professionalism. In this episode you’ll hear: How Kaitlyn got involved in copywriting [2:00] The difference between copywriting and content writing [3:56] How to clarify your brand’s messaging [6:16] How can you better tell your brand story [13:43] How to tell your origin story without making it about you [18:27] How to use copy to better express yourself online [24:47] Copywriting techniques to improve your copy [28:08] How to overcome writer's block [32:55] Common copywriting misconceptions [37:24] How to create a better connection with your audience authentically [46:55] How to share vulnerable moments without sacrificing professionalism [51:40] Where To Find Us @tajaroraa @notsoperfectpodcast www.tajarora.com Not So Perfect FB Community Get your copy of my book 'Little by Little'  Book a FREE discovery call with Taj Where to Find Kaitlyn: Website @copyuncorked Other Resources Mentioned: Building a StoryBrand by Donald Miller The Artist’s Way by Julia Cameron