This year’s BET Awards experienced a boost from last year’s numbers, drawing in 3.2 million viewers across a simulcast of 10 Paramount Global networks on Sunday. This marks a 34% jump in viewership from 2021, when BET’s in-person ceremony brought in only 2.4 million viewers across multiple outlets. In comparison, the 2020 BET Awards (which were held virtually) averaged 3.7 million people, in large part due to simulcasting with CBS. (CBS didn’t return as a partner in 2021 or 2022.) BET averaged 2.1 million viewers out of this year’s total 3.2 million. The rest of the viewership came from other Paramount cablers including Comedy Central, MTV, TV Land and VH1. According to BET, the ceremony is also the No. 1 awards show on cable in the key adults 18-49 demographic, while also becoming the best-performing telecast ever on BET’s digital platforms, with 103 million social views. source: 2022 BET Awards Viewership Was Up 34% From Last Year’s Ceremony (yahoo.com) --- Support this podcast: https://anchor.fm/masseffect/support