If you want to understand one of the most important developments currently taking place in the outdoor industry, then this conversation is for you. Jenny Bruso is the founder of Unlikely Hikers, and what she has started is a movement that is growing fast, and for good reason. See why. TOPICS & TIMES: Life, presently (1:32)Navigating social media & the digital world (3:54)The mission of Unlikely Hikers (15:32)Main takeaways so far from Unlikely Hikers? (27:41)Plus-size apparel & gear (31:35)Getting real about “average” size (39:25)Proving to gear makers that there's a market (43:36)Jenny’s Unlikely Hikers podcast (52:06) See acast.com/privacy for privacy and opt-out information.