Do you settle for what you have in life or make difficult decisions to grow? Today I’m joined by Jason Feifer, author, speaker, editor-in-chief of Entrepreneur Magazine and world-class interviewer who inspires people to make and embrace change. Jason has interviewed the likes of ‘The Rock’ Dwayne Johnson, Jimmy Fallon and so many more. Jason shares what makes a good interviewee, how to get the best out of your guests, why perspective is everything and the links between the art of storytelling and success.  We delve into what truly makes us who we are, how success is always evolving, why it’s essential to constantly challenge your identity and the importance of the right mindset in the right situation. KEY TAKEAWAYS A good interviewee is someone who reacts to what you say and ask them rather than having their own set agenda, who is willing to talk about why they do and did things not just what they have done It’s easy for people to talk about simply what they have done and not the reasons behind it. But it’s the reasons behind why someone does something that is actually relatable and provides inspiration and wisdom. The way to get someone to truly open up is to share a personal story of your own. Very successful people generally fall into two categories, they are either incredibly strategic and introspective or they are extremely intuitive and aren’t always sure about what they are doing and how to explain it to others. Identity is complex, you don’t want it to be anchored to something that can easily be changed. This is why Jason’s internal mission statement is simply that he tells stories in his own voice, storytelling is the route to his value. Jason helps people by learning about their own narratives and understanding their thinking. It’s important to understand the framework of who you are to other people. Speaking about your own challenges is usually what resonates the most with others. Failure is welcome as long as we learn something from it. Having kids is a lesson in becoming ruthlessly efficient and making choices about what is and isn’t important in life. Ellie has learnt to say no to absolutely everything that doesn’t fit within her values and mission. This has presented more opportunities and she has developed more in these 18 months than ever before. BEST MOMENTS  ‘Success is so subjective’ ‘You were doing blog writing before it was even a thing’ ‘What matters is what part of what you is useful for the person showing up looking for something’ ‘Change is inevitable, thriving is up to you and I’ll show you how’ ‘Two things can happen at the same time, that you didn’t want it to happen but it lead to growth’ ‘I started to think of time in terms of outcome’ VALUABLE RESOURCES On A Mission - https://omny.fm/shows/on-a-mission   jason Feifer - https://www.jasonfeifer.com ABOUT THE GUEST “I’m the editor in chief of Entrepreneur magazine, a podcast host, book author, keynote speaker, startup advisor, nonstop optimism machine — and I can help you reach your “Wouldn’t Go Back” moment.” ABOUT THE HOST Not so long ago, life was barely recognisable for Ellie McKay, raising three children under five, battling post-natal depression, facing redundancy and walking into the job centre to claim benefits with a double pram, no confidence, and wracked with insecurities. Fast forward to today, and life looks very different. Ellie committed to turning her life around for herself and her family. Following this commitment, she got to work and has now built multiple successful companies, as well as having created a multimillion-pound property portfolio from a standing start. Ellie is now on a mission to make a positive impact and add value to others through her podcast which has attracted phenomenal guests worldwide. The show is specifically to help those trying to reach their full potential through its inspirational and motivational content, as