Cliff Ettridge is Director at The Team, where he leads their employee experience strand. His work for clients such as IBM and the BBC helps bring brand strategies to life internally and externally. We discussed all of this and more this week on the On Brand podcast. About Cliff Ettridge Since joining the agency in 2002, Cliff Ettridge has led their employee experience strand, delivering projects for brands such as IBM, RBS, Three, and the BBC. With over 25 years of experience developing employee engagement strategies, Cliff’s expertise lies in developing ideas that bring basic business concepts to life and attract and retain talent. Today he leads a team delivering work for BP, the Open University, and Centrica. He designs employer brands, creates internal communication plans, and develops campaigns to bring business strategies and messages to life. From the Show What brand has made Cliff smile recently? Cliff shared a recent smile from shoe brand ASICS for their brilliant new ad featuring Succession's Brian Cox in-character as Logan Roy in running shorts and shoes! Connect with Cliff on LinkedIn and team.co.uk. As We Wrap … Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices