“Let me begin by saying how much I love Jay’s energy and enthusiasm. This is a podcast I could really get in to. But the advertising just turns my stomach. Jay, if you can deliver a skincare ad with a straight face only seconds after preaching about the perils of consumerism, how can I believe in you? Credibility is the foundation of leadership, and your audience wants to your messages to be aligned. Here’s a tip. Listen to the first episode of Brené Brown’s podcast, Unlocking Us. Pay attention to the authentic conversation she has with her audience about sponsorship and how she is navigating this difficult terrain. She totally nailed it!! I know you can too. I look forward to a re-boot where you come clean with your audience and deliver the sponsorship messages in a more discreet and honest way.”
RRMA2014 via Apple Podcasts ·
Canada ·
09/27/20