Shanita Akintonde and Jason Mudd discuss building anticipation and brand loyalty for your company. Guest Our episode guest is Shanita Akintonde, CEO at ShanitaSpeaks. Shanita Akintonde is an international speaker, author, and educator. She’s also a former PRSA Diversity and Inclusion Committee National Chair. Five things you’ll learn from this episode: How to sell the anticipation of your brand and companyPR best practices that infuse branding strategies Big brand concepts to borrow as a PR pro How to borrow those big brand concepts for your own company Time-tested traditional and nontraditional ways to ensure PR successQuotables “Being true to themselves as a brand and also being true to their consumers creates a perfect creme brulee because it allows for the authenticity of the brand to shine on the consumers in a way that lets them be their best selves.” — @_ShanitaSpeaks“Don't be afraid of a multimedia approach to getting the word out.” — @_ShanitaSpeaks“It's not about what people are thinking about us in our brands, it's how we make them feel.” — @_ShanitaSpeaks“The written word is so powerful; it's even more powerful in some cases than the spoken word because I can go back and revisit it and look at it and hold it close.” — @_ShanitaSpeaks“Being notable and quotable is about changing the world.” — @_ShanitaSpeaksIf you enjoyed this episode, please share it with others and leave us a review!  Guest’s contact info and resources: Shanita Akintonde on TwitterShanita Akintonde on LinkedInshanitaspeaks.comAdditional Resources: When Leadership Fails Unleash the Leader Within YouLeading From the Heart Shanita’s Podcast: Marketing InsightsAdditional Axia Resources: Brands are using a “window of loyalty” to turn young consumers into lifelong fans Brands capturing the audience with strategic PR “stunts” Episode recorded: August 18, 2022 Support the show On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.