While many of us spent our time in college drinking beer and playing football in the quad, Muhga Eltigani built what was essentially a lab in her dorm room. There she concocted fresh new hair products using fruits, vegetables, and oils from her native Sudan to restore natural African American hair. Marcus knows the potential of the niche black hair care industry and wants to help NaturAll grow even more. Grammy-nominated singer and multi-business owner Kandi Burruss joins the conversation to...

Everyone loves a ballsy business move and Marcus is no exception. This week’s guests Erik and Muhammad had high paying jobs at a successful consulting firm, but they decided to bet it all on a business they believed in. They identified a product that hadn’t evolved in looks or technology in almost 50 years and saw a chance to essentially create a new generation of window air conditioners. Marcus has recruited fellow risk-taker Byron Allen, who turned a childhood raised by a single teenaged...

Heidi Hertel was just trying to be a good mom, but when her children were told they needed glasses and she realized the lack of styles and sizes available...she jumped into action. Recruiting a digital designer from Pixar and teaching herself all about 3D printing, she created a new digital way to create custom, perfectly fitted glasses. Alongside style icon and TV personality Carson Kressley, Marcus and Heidi discuss new ways of expanding Fitz Frames’ approach to technology and cutting-edge...

This episode comes out for free on 9/15, and is available early and ad-free for Wondery+ subscribers. If you live anywhere near the DC area, you’ve probably stood in line for a veggie-based Chaia Taco. With over 3 million tacos sold, owners Bettina and Suzanne have squashed the idea that vegetables don’t belong in a taco, attracting even die-hard meat lovers to their two restaurants. Marcus sees a business that could explode with the right franchising strategy, so he invites Grammy award...

This episode comes out for free on , 9/1 and is available early and ad-free for Wondery+ subscribers. As Marcus likes to say, entrepreneurship is about more than money. It can also solve problems and change the world, like his guest Ryan Frankel is doing. On a sunny morning in 2015, Ryan had bicycled into an intersection in Manhattan just as a driver ran a red light while looking at his phone. Ryan was in the hospital for weeks, and he started to wonder what he could do to stop this from...

This episode comes out for free on 9/1, and is available early and ad-free for Wondery+ subscribers. Actress and influencer Cara Santana was living the dream. Her self-named fashion line was selling at Kohl’s stores across the nation and businessmen like Marcus had noticed the brand. But then Covid hit and a little pandemic clause in her contract left herself and her design partner at an impasse. Because Marcus believes that the ability to pivot in life and in business is one of the keys to...

This episode comes out for free on 8/25, and is available early and ad-free for Wondery+ subscribers. Marcus’s mother was a huge influence on his life and success, so when he learned about amazing new tech designed to keep our older loved ones safe, he had to hear more. Creator Jean Anne’s supermodel mother flat out refused to don a device that marked her as elderly, so Jean created a monitoring device disguised as jewelry. Marcus invites American supermodel and mogul Kathy Ireland onto the...

This episode comes out for free on 8/18, and is available early and ad-free for Wondery+ subscribers. Word was spreading in Marcus’s hometown of Miami about brothers Brendan and Sebastian who were barely old enough to tie their own shoes when they started their business, selling splashy socks to help others. Today they are bringing in over half a million dollars a year with half being donated to charities. Marcus invites pro skater, star of Ridiculousness, and businessman Rob Dyrdek on to...

As an outdoor lover and CEO of Camping World, Marcus was immediately drawn to The Parks Project,what’s called a Mission Based Business. Founders Sevag and Keith had a goal to start a business that would support them but also support America’s National Parks. By selling mod graphic tees and other hip outdoor themed merch, they’ve donated millions to support National Parks. Marcus sees their potential but honestly tells them their lackluster sales pitch “sucks.” Enter Marcus’s friend...

Head injuries seemed to follow entrepreneur Jesse Garcia like a bad habit, earning her the nickname “Tozuda”, or “hard head” in Spanish. Playing through a head injury during a softball game left her with post-concussive symptoms that lasted months. That’s why she created a helmet-attaching device that signals when the wearer has been hit hard enough to be checked for a concussion. Marcus saw the game-changing potential of her invention and called up Hall of Fame wide receiver Andre Reed to...

90% of Americans are hooked on the same drug – caffeine! That’s why two-time Olympic athlete Nick Symmonds spent years downing trendy energy drinks that ultimately left his stomach feeling over-carbonated and uncomfortable. Looking for a burst of energy without the side effects, he teamed up with his coach to create an energy gum as a bite-size solution to his problem. Marcus taps in celebrity personal trainer and fellow entrepreneur Jillian Michaels to help give Nick the advice he needs to...

Marcus saw Kat X as a woman with a mission. She wanted to switch from wine to blanco tequila for health and weight loss but everything on store shelves was just too harsh for her. She set out to make a smooth feminine fruit infused tequila for herself, but her bootleg operation turned into thriving business called 21 Seeds. With fans like Jessica Alba, Naomi Watts, and Katie Couric the tequila is a hit with the girls. But the temperature get a little caliente when Marcus teams up with Real...

The loss of Marcus’s beloved cocker spaniel led him to seek out the entrepreneurs behind The Farmers Dog. Jonathan and Brett aren’t farmers but they realized farm dogs are mostly fed scraps of human food...real food and those dogs are thriving. In people food we obsess over preservatives and GMOs, so why are so many of us willing to feed our pups brown processed mystery balls? Many people including the hilarious actress Kristen Bell aren’t willing to settle and were thrilled to discover this...

Five year old Gabby Goodwin was OVER it! Every day she left for school with her hair adorably braided in barrettes. When she got home the barrettes were gone and so was her patience. Now at 14, she’s got a patented barrette and a black hair care Empire. Marcus had to meet this business prodigy so he invited the incomparable Gayle King on the podcast. Gayle is so blown away by this young entrepreneur making it in an adult world, she’s asks to invest some of her own money!

Marcus loves a good comeback story and this is it. Jamie was a 26 year old body-builder and a talented cook but he was spiraling from family issues and a career that had flatlined.  So he gave himself one year to be a success or be gone. Fast forward to today and Jamie’s company Eat Clean Bro is doing 17 million dollars in sales, delivering perfectly clean and balanced meals to front doors across America. But this podcast isn’t called 50%. Marcus sees the potential in Jamie to double those...

Aneela Adoni had been suffering in shame for over 20 years from a mental disorder that affects over 20 million people. She was ripping out her hair and she wasn’t able to turn it off. Aneela and her husband banded together to make a device that could help combat compulsive repetitive behavior and a business was formed. Marcus sits down with Aneela to understand her story, her business and goals. He also invites the perfect guest to join the conversation. Although Howie Mandel has been open...

One Hundred Percent with Marcus Lemonis is a little bit of a masterclass, a cocktail party and a Sunday drive all wrapped up into 30 minutes with an audience invited to listen in.Marcus values family, community, character and ethics and helps small business owners who need his guidance and investment. His process is very personal and provides valuable insight through his ability to identify both problems and solutions. For years he has transformed the trajectory of businesses and the lives of...