56 episodes
OPERATORS OPERATORS
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- Business
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4.5 • 32 Ratings
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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
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E054: TikTok and Cool Brands
00:00 Government Bureaucracy and Productivity
07:05 Enforcement of Intellectual Property
14:37 The Speed of Government Action
30:45 The Impact on Brands and Creators
41:04 Innovative Brands: Malbon Golf and Rude
53:29 Challenges of Growing a Fashion Brand
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E053: Temu & Politics
00:00 Introduction and Overview
08:10 The Impact of Taxes on Entrepreneurship
15:20 The Rapid Growth of Temu
33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce
41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property
52:04 Being Proactive and Vigilant in Protecting Your Business
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators
Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
00:00 Introduction
08:02 Transitioning from Agency to In-House
30:34 Unlocking New Levels of Growth
37:26 Expanding into Consumables and Higher-End Appliances
46:29 Segmenting Ad Sets for New Product Categories
57:37 Measuring and Comparing Creative Metrics
01:08:28 Maximizing Potential through Editing Existing Creative
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More
00:00 Introduction and Overview
09:04 Personalized Investing
16:33 Growing your brand is hard
27:50 Managing Illiquid Assets
38:32 Employee Stock Ownership Plans (ESOPs)
50:31 Investing in Growth Before It's Needed
58:00 HexClad and Amazon
01:09:24 Q1 Recap at Simple Modern
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
00:00 Introduction
03:09 Panzerism: Trust No One
04:06 Termination of Relationship with an Agency
07:53 Success, Failure, and Overvaluing Contributions
09:46 Building Trust and Hiring Practices
13:32 Challenges with Meta Advertising
15:00 Diversification into Other Channels
25:17 Transitioning to Other Channels
27:40 The Importance of Profitability and Knowing Your Numbers
30:01 Dealing with Meta Performance Issues
31:01 Navigating Conversion Lag and Meta Changes
36:19 Balancing Growth and Efficiency
47:17 The Power of Product, Market, and Channel
48:40 The Success of Retail Stores
57:37 Expanding into International Markets
59:35 The Importance of Translating Content
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E049: Connor from Ridge: Artificial Newness, Channel Activation, Content Planning, Pricing Strategy
02:00 Preparing for Father's Day
07:14 Content Planning and Pricing Strategy
11:11 Media Mix and Channel Activation
29:45 Channel Diversification and Crop Rotation
32:39 Initial Wins and Marketing Strategy
33:36 Challenges with Meta Platforms
35:09 Identifying Issues and Taking Action
36:08 Reallocating Budgets and Measuring Incremental Lift
38:47 The Importance of CPM and Channel Diversification
44:12 Building Redundancy and Expanding Product Categories
51:07 Creating Artificial Newness and Leveraging Influencers
52:19 The Importance of Off-Platform Metrics and International Markets
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
Customer Reviews
The real deal
This has become my favorite podcast. It has CEOs that bootstrapped their way to $100 million plus in revenue in DTC businesses like HexClad, Simple Modern, Ridge, etc.
These aren’t some influencers that don’t know how building at scale actually works. These guys are talking real numbers with real insights.
I could listen to them talk business all day.
One bad apple in a good bunch
I've been listening since to Operators since it came out - the content lives up to the name. 3 of the 4 guys are true operators, people who are in the weeds of their business and want to keep pushing growth. Sean is exceptional at spotting trends across DTC. He always leaves me with a new thought to explore. He's the true "star" of the show with a big personality - but the ideas and insight to match. Mike has really pushed my thinking on people and leadership. Every time he speaks, I know I'm going to get a measured, respected view on the topic. Matt continually shares a nuanced perspective - both his successes and failures. He's humble yet aware of his own strengths and offers up his insight when appropriate.
Jason is an issue. He goes on long monologues about how successful he is, how the problems they're discussing don't apply to him or his *aMaZinG*, crazy-margin business HexClad. He spent almost an entire episode name dropping someone he sat next to at a dinner. He has no interest in offering any true value to the listener. I reached a breaking point this past episode where he boasted about being drunk on the episode. Maybe because he's not a founder he doesn't understand the pain and blood that goes into getting a business off the ground and keeping it healthy - but it’s gotten to the point where I try to skip through anytime he begins talking because I don't ever want to approach my life or business the way he suggests.
5 THOUSAND stars!
If you're not listening to the operators, are you even in DTC?