Text us your thoughts on the episode or the show!Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscio...

Text us your thoughts on the episode or the show!Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and optimization. Garrath's experience with tech and operations has fueled his passion for startups and go-to-market ...

Text us your thoughts on the episode or the show!What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B marketing, as Jonathan elaborates on his experiences at Narrative Science, Tableau, and Salesforce. Together, we naviga...

Text us your thoughts on the episode or the show!Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals...

Text us your thoughts on the episode or the show!Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between m...

Text us your thoughts on the episode or the show!Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sector to the strategic heart of marketing operations, Stefano’s journey is a testament to the power of analytical s...

Text us your thoughts on the episode or the show!Discover the transformative journey of Julz James, a celebrated Marketo champion, as she unveils the secrets to a thriving career in the MarTech consulting world. Her story is not just a narrative; it's a roadmap for marketing professionals aiming to pivot their careers with finesse and strategic prowess. From her inaugural steps in the industry to establishing her consultancy, Julz' experiences serve as a masterclass in building lasting client...

Text us your thoughts on the episode or the show!Embark on an adventure through the landscape of MarTech consulting with the guide extraordinaire, Bryan D'Andrea. Swap the predictability of agency life for the thrill of carving your own independent path as Bryan, a San Diego-based consultant, joins us to share the twists and turns of his professional journey. Courtney and Grant sit down with Bryan to delve into the world of marketing technology operations, discussing the ins and outs of power...

Text us your thoughts on the episode or the show!Imagine stepping into the ring of professional wrestling and how it could transform your approach to the corporate world. That’s precisely what happened to Devin Leshin, a marketing technologist at Microsoft, whose journey from wrestling fan to wrestling performer has left a lasting impact on his career. Devin shares how his passion for wrestling, sparked through resourceful ways to catch pay-per-view events and a chance encounter at an Elks Lo...

Text us your thoughts on the episode or the show!Unlock the secrets of data management in marketing operations with Adrianna Shukla, Director of Demand Generation at Snowplow. Join us as Adrianna shares her expertise on constructing a robust operational backbone that ensures data accuracy and actionability, a crucial element for any marketing strategy. Discover the art of aligning data collection with business outcomes and avoid the common trap of excessive data gathering without a purpose.Ou...

Text us your thoughts on the episode or the show!Join us as we engage in a dynamic conversation with Nick Araco, the visionary CEO and founder of the CFO Alliance. What if finance roles were not just about numbers but also about building community and collaboration? Nick sheds light on his journey in creating a safe and interactive space where finance leaders are empowered to connect, debate, and influence their enterprises effectively. We've touched on the exciting possibilities for Mopsapal...

Text us your thoughts on the episode or the show!Joining us today is Chris Golec - a serial entrepreneur - who is currently Founder & CEO of Channel99, a company that leverages AI to help companies improve B2B marketing programs and invest in growth. Prior to Channel99, Chris has been active advising CEO's and marketing executives, investing in start-up's, and supporting various philanthropic organizations. Previously, he founded Demandbase to transform B2B advertising, marketing and sale...

Text us your thoughts on the episode or the show!Today we are joined by Sangeetha Parsan and Mary Wallace from Informa to talk about the lessons learned from rolling out a CDP at a global enterprise organization.Sangeetha is Vice President, Professional Services at Informa. She has been in IT leadership in various capacities at Informa for several years. Prior to Informa, she was part of IT project management and technology with UBM, which was acquired by Informa. And, her early career was in...

Text us your thoughts on the episode or the show!Joining us today to talk about establishing Marketing Technology as a tool for business impact is Mirko Roettgers. Mirko is General Manager at Triggerfish, a global marketing technology agency based in Brisbane, Australia. Mirko is an experienced senior leader who helps implementing marketing and technology solutions that align to organisational strategic goals, with demonstrated experience across digital, marketing and technology disciplines. ...

Text us your thoughts on the episode or the show!Join us as we sit down with Johnny Rodgers, one of Slack's original employees. During his time at Slack - from the beginning until post-acquisition - Johnny wore several hats. Earlier this year, he and some other former early employees started sharing some stories about the early days (and beyond) of Slack. You can read those and subscribe for notifications as new posts are published at buildingslack.com. Tune in to hear: Journey of S...

Text us your thoughts on the episode or the show!In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and pre...

Text us your thoughts on the episode or the show!Can the latest ABM technology truly revolutionize your marketing strategy, or is there more beneath the surface? Join us on this compelling episode of OpsCast as we sit down with Jessica Fewless and Andrea Frazier to explore the oft-misunderstood world of Account-Based Marketing. Jessica brings a rich tapestry of experience from her unique career journey that includes transitioning from sales to marketing, with a notable stint in non-profit org...

Text us your thoughts on the episode or the show!Embark on a journey through the dual worlds of Tom Keefe—by day, a dedicated Director of Marketing Operations at Engagio; by night, a savvy MarTech consultant with an entrepreneurial spirit. This episode peels back the layers of moonlighting in the marketing tech space, as Tom generously shares his playbook for balancing a full-time career with the thrills and spills of consulting. From the meticulous establishment of an LLC to the intricate da...

Text us your thoughts on the episode or the show!Ever wondered how transitioning from restaurant operations to sales can shape an executive career? Meet Stephanie Valenti, our guest who has navigated this unique path with remarkable success. In this episode, Stephanie shares her journey from managing restaurants to leading sales teams and eventually holding executive roles across diverse industries. Discover how her operational mindset became the foundation of her achievements in sales and le...

Text us your thoughts on the episode or the show!Embark on a journey through the world of MarTech consulting with us, Courtney McAra and Grant Gregorian. Together, we peel back the layers of our industry, revealing the triumphs and trials that come with the territory of being consultants. Tapping into our personal stories, you'll hear firsthand the challenges we've faced and the exhilarating sense of freedom that comes from striking out on our own. Whether you're a seasoned consultant or a fr...

Text us your thoughts on the episode or the show!Unlock the secrets of effective project management with Blaine Tetterton, who brings her wealth of experience from theater management to marketing and revenue operations. Blaine's journey is nothing short of fascinating, and in this episode, she shares how skills honed from managing the chaos of the stage have seamlessly translated to her current role. Plus, get the inside scoop on an upcoming event in the Raleigh-Durham area where experts will...

Text us your thoughts on the episode or the show!What motivates a seasoned lawyer to swap legal briefs for bed linens? Tune in as we sit down with Vivian McCormick, the brilliant co-founder and CEO of Wilet, a Canadian linens and bedding company. Vivian takes us on her transformative journey from the legal world to entrepreneurship, sharing profound insights about her time as in-house counsel at the Business Development Bank of Canada, and how it ignited her passion for building businesses. D...

Text us your thoughts on the episode or the show!Can marketing operations truly be considered a part of traditional marketing, or does it stand as its own unique discipline? Join us in this thought-provoking episode of OpsCast as we explore this question from multiple angles, diving into the essential roles and responsibilities that define marketing operations. Hear from Mike Rizzo as he delves into the origins of this contentious debate, intended more to spark conversation than controversy, ...