From Order-Taker to Strategic Partner: Transforming Your B2B Marketing Operations Mindset with Eric Hollebone
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Text us your thoughts on the episode or the show!In todays episode, Michael Hartmann talks with Eric Hollebone, President and CEO of DemandLab, a notable figure in the marketing and operations sphere with extensive experience in digital marketing and a robust background in engineering. They delve into the convergence of art and science in marketing, emphasizing the increasing need for a scientific approach due to the advent of digital tools which make marketing efforts more measurable and pre...
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Published 11/18/24
Published 11/18/24