Optometry Marketing Podcast Tyler Brooks

About Dr Brianna Rhue: Entrepreneur and optometrist who loves optometry, the tech world and working with others who want to change the world. I enjoy the business side to the medical industry. I am always looking for ways we can better serve our patients by helping doctors and their staff’s become more efficient and connecting doctors to their patients and patients to their doctors.



Episode Links:

Dr. Brianna Rhue Linkedin

Dr. Contact Lens

TIGERCHART - Discount Code RHUE



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Ready to watch your optometry practice not just grow, but absolutely thrive?

Enter OptometryMarketing.com.

Here's the truth: unlocking your practice's full potential? Easier than you think.

We've got marketing strategies down to a science, specifically crafted for the optometry world. That means making your practice not just visible, but unforgettable.

Drawing in patients? Consider it done.

Establishing your spot as the go-to in your community? That's the plan.

Click here to learn more.

Learning from one of the projects we did that did *not* work as we wanted.



If you want help growing and marketing your practice, reach out to us at: https://optometrymarketing.com/

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Keywords: Optometry Marketing, SEO, local listings practice, optical, eye doctor, social media, Google My Business, Referral, Yelp, digital marketing

We *just* completed an original survey of patients and found out that over 80% of people found their eye doctor using one of two ways. We'll discuss what they are and break them down in the podcast.



If you want help growing and marketing your practice, reach out to us at: https://optometrymarketing.com/



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Keywords: Optometry Marketing, SEO, practice, optical, eye doctor, social media, Google My Business, Referral, Yelp

As VP of Professional Services, Scott serves a professional team of over 1100 providers across 26 states. Primarily responsible for the strategic leadership of MyEyeDr.'s professional service operations, he focuses on the quality of care and service management, allowing his team to address the unique needs of our patients.



Scott and I (Tyler) did our MBAs at Anderson Univerity together back in ~2012/13. Scott has a wealth of knowledge in both the medical and businesses fields. In this episode, we talk about him growing a business from 2 to 47 practices, what it takes to lead, how he approaches his work, and how to become purpose-driven in your practice.



Scott recorded this episode while at the SECO 2022 conference in New Orleans. He also shares a bit about what's happening in the industry and some of the innovations we're seeing.



If you'd like to connect with Scott, you can do so via Linkedin: https://www.linkedin.com/in/scottdallison/



Here are some links to the books/articles/information we discuss in this episode:


OptometryMarketing.com
MyEyeDr.
SECO Conference
Is Martin Short the Greatest Talk-Show Guest of All Time?
Ryan Hawk (Pursuit of Excellence and The Learning Leader)
Think Again - Adam Grant
The Science of Story - Adam Friedman
The EMyth Book

About the Butler Way:

The Butler Way embraces five guiding principles:

The Butler way has become closely associated with the five principles of Butler Basketball.  The five principles are posted in our locker room.


Humility – know who you are, your strengths and weaknesses.
Passion – do not be lukewarm, commit to excellence.
Unity – do not divide your house, put the team first.
Servanthood – make teammates better, lead by giving.
Thankfulness – learn from every circumstance.

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Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business, Leadership, MBA, Growth

Learn more at: OptometryMarketing.com

How can you as an independent optometry practice owner compete against national chains? Chances are you cannot compete on cost, efficiency, or marketing spend.

But in this podcast, we break down how to form your unique selling proposition, use that to compete, and talk about an important way Google is still favoring private practices.

Enjoy the show.

Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business

Learn more at: OptometryMarketing.com

You probably think "I need to do social media marketing." But do you really? What do you need to do? Why do so many practices spend so much time and money and get so few results?

We break down the good, the bad, and the ugly of social media marketing for optometry practices and opticals so you know how to think about it - and don't waste a ton of money on marketing unlikely to help your practice grow.

Keywords: Optometry Marketing, Optometry Social Media, Social Media Marketing for Opticals, Social Media Marketing for Eye Doctors

Learn more at: OptometryMarketing.com