Is it time to turn your passion for a vegan lifestyle into a plant-based business? What was recently a radical lifestyle choice, eating plants, is now rapidly moving into the mainstream. And if there was ever a time to open a plant-based business, now is the time. According to Meticulous Research, the plant-based food market worth will be 74.2 billion by 2027. Clearly, the growth in this market is due to the nutritional benefits offered by plants and for the sake of the environment.  These statistics open a significant opportunity for vegan entrepreneurs. Our podcast guest, Björn Öste, is a seasoned plant-based business owner and entrepreneur. He is co-founder and CEO of Good Idea Drinks. Good Idea is a flavored sparkling water with a blend of five amino acids and chromium that cuts the blood sugar spike after a meal. It's all-natural, un-sweetened, and contains zero calories. Prior to Good Idea, Björn co-founded Oatly.  Oatly is one of the most popular non-dairy milks in the world and is sold in over 25 countries. He and his brother Rickard specialize in plant-based food products with preventative properties. In Podcast #91, we speak with plant-based business owner Björn Öste about his entrepreneur journey along with : Why consumer research is a waste of time Food as medicine Working with products that make a real and meaningful difference in people's lives The science and innovations in food Raising capital Thanks to Osea Malibu for being today's sponsor. You can receive $10.00 off your order of $50.00 0r more here until December 21, 2020. Additionally, you can find my organic vegan CBD products made from hemp on my website.  If you have any questions about how CBD may help you, don't hesitate to reach out to me at [email protected]. For recipes and inspiration, follow me on Instagram @ordinaryvegan and join our fun Facebook Group and community. Sign up here, so you don't miss any of Ordinary Vegan's podcasts or recipes. Also, if you get a chance, please write a review on Spotify or Apple Podcasts so our community can grow. I hope today's podcast inspires you to follow your bliss.