In this episode of Paris Talks Marketing, host Paris dives into the world of SaaS marketing strategies with guest Megan Bowen, CEO of Refine Labs, a leading B2B demand generation agency that helps B2B companies transform their marketing strategies to generate revenue.  Paris and Megan discuss the importance of balancing organic and paid content distribution, Megan's journey from account manager to CEO, and the evolution of Refine Labs under her leadership. The conversation covers key insights on B2B marketing, leveraging AI, and adapting to changing buying behaviors in the digital landscape.  -- Links: https://www.linkedin.com/in/meganwhitebowen/ https://www.refinelabs.com More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 02:18 Megan Bowen's Journey to CEO of Refine Labs 09:44 Refine Labs' Unique Approach to B2B Marketing 19:42 The Power of Paid and Organic Strategies Combined 24:26 Software Attribution vs. Self-Reported Attribution Insights 28:53 The Impact of LinkedIn on Organic Traffic 29:39 Bidding on Brand Names in Google Ads 36:55 Navigating Long Sales Cycles 39:01 CRM Optimization 46:24 Embracing AI in Marketing 53:40 Final Thoughts