In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of  long-term relationship building with customers.  With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of  helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world.  Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world. Key Topics Discussed: 00:00:00 Introduction 00:00:52 The Challenges in Organic Reach and Founder-led Marketing. 00: 11:31  Leveraging Generative AI in Marketing 00:21:34 Antifragile Organizations and Leadership in a Changing World 00:28:58 Long-Term Relationship Building in the Digital Age 00:32:07 The Role of AI in Marketing and Customer Understanding 00:37:01 The Fundamentals of Customer Psychology 00:41:52  The Future of AI Use Cases