10 episodes
Path to Planning APG Canada
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- Business
Have you ever wondered how to get a job as a planner or strategist at an ad agency? Whether you’re just starting out, want to move from a different department, or are new to the industry we want to show you the different paths to planning.
Each episode, Penny Norman and Parker Mason will talk to different planners and strategists from diverse backgrounds to hear about how they got their started in strategy, where their career has taken them, and what they’ve learned along the way.
We’ll ask them about the skills they needed and learned, the leap they had to make, and how others can follow in their path.
Penny Norman can be found at https://www.linkedin.com/in/pennynorman/
Parker Mason can be found at http://twitter.com/parkernow and http://instagram.com/parkernow
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E9: The Wrap Up
What are the best ways to get a job in strategy? What can you be doing right now to start making a career change to get a job as a planner? Why should agencies look within their ranks for their next great strategist? What can they can do better to find their next planner?
We answer these questions and more as we recap everything we learned after chatting to 9 amazing planners and strategists over the past few months.
Penny Norman can be found at https://www.linkedin.com/in/pennynorman/
Parker Mason can be found at http://twitter.com/parkernow and http://instagram.com/parkernow -
E8: EA to Strategy w/ Meg Kerr
On this week’s episode of Path To Planning we chat to Meg Kerr, who started out here career in an agency as an Executive Assistant and is now Head of Planning at Doug & Partners. She talks to us about how to get the experience within an agency, about finding a champion, about the crossover skills, and some advice for others.
You can connect with Meg on LinkedIn at
Meg: https://www.linkedin.com/in/megkerr/ -
E7: Parental Leave to Strategy w/ Christine Brett and Julie Sheldon
On this special episode of Path to Planning, Digital Strategist Christine Brett interviews strategy consultant Julie Sheldon and one of our hosts, Penny Norman on transitioning from parental leave back into a role as a strategist. Christine, who is currently on parental leave discusses with Penny and Julie about their journeys as mothers, how to prepare for coming back to work and the new skills they learnt along the way.
You can connect with our guests on LinkedIn at:
Julie: https://www.linkedin.com/in/juliewsheldon/
Christine: https://www.linkedin.com/in/christinebrett/ -
E6: Client-side to Strategy w/ Carolyn Khoo
On this episode of Path to Planning, Senior Strategist Carolyn Khoo shares the choices she made that led her through an internship with Adidas to a client-side gig at a tea company and ultimately landing her a role at Cossette Toronto.
Strategy Portfolio examples: https://maryergul.com/, https://www.brianne-johnson.com, https://www.erikalauro.com/
You can connect with Carolyn on LinkedIn at
https://www.linkedin.com/in/carolynkhoo/ -
E5: Creative to Strategy w/ Ashley Lapin
This week, we talk to Ashley Lapin and listen to her incredible career path through advertising school, working as a creative down in Austin, Texas, and, ultimately, starting her own agency! Ashley discusses the barriers for creatives wanting to get into strategy, how to overcome them, and what agencies can do to make the transition easier. You can connect with Ashley on LinkedIn at: https://www.linkedin.com/in/%F0%9F%95%B6-ashley-lapin-4591185/
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E4: Tech to Strategy w/ Mo Dhaliwal
This week, we talk to Mo Dhaliwal, Director of Strategy at Skyrocket, who started his career in the world of Tech before making the move into Strategy. We will talk about the cross over in skillset, the areas Mo had to develop to make the move and tips for those who want to make a similar move.
To connect with Mo, reach him via LinkedIn at: https://www.linkedin.com/in/modhaliwal/