This week, we discuss a new framework for the media industry that separates content into two distinct categories: "above the line" and "below the line" media. The line in question represents the threshold of human uniqueness in content creation. Above it lies the territory where human creativity, insight, and expertise still reign supreme. Below it, we find the realm increasingly dominated by AI-driven processes and automation. Plus: Taylor Lorenz and the question of whether packaged media can retain talent; AI dwindling the value of curation; synthetic social networks; and praise for bullshitters. Watch us on YouTubeTroy Young's People vs Algorithms newsletterBrian Morrissey's The Rebooting newsletterAlex Schleifer's Human ComputerFollow Alex, Brian and Troy on Twitter