Do you find joy in being an entrepreneur? Do you have a genuine passion and appreciation for what you do? Well, if you don’t, it’s going to be really hard to succeed—because, before success, there’s a long road full of rejection, frustration, and hard work ahead of you. David Segal knows this from experience. An entrepreneur and tea-lover, he is best known as the founder of DAVIDsTEA, and the co-founder of Firebelly Tea and Mad Radish. David is someone who knows how to use his passion to overcome the many challenges of being an entrepreneur.  In this episode of the Perfectly Mentored Podcast, David returns for the second time to talk about launching Firebelly Tea, the lessons he learned about pivoting and iteration, and the importance of loving what you do as an entrepreneur. You won’t want to miss this! Topics Covered: What’s the biggest lesson you’ve learned since going direct-to-consumer (DTC)? [6:57]What surprised you the most about how you’re starting now versus how it was when you last started? [8:32]The importance of having a good offer. [11:17]What’s the biggest lesson that all entrepreneurs should learn when they’re starting out? [12:20]The importance of getting incrementally better and making small improvements. [15:00]Why do it the "hard way"? [15:45]What were the unexpected market challenges you’ve come across? [20:10]What matters more—planning or execution? [23:10]Why did you choose to work with a partner this time around? [24:55]What’s your advice on how to go into business partnerships? [26:52]How do you set your ego aside to be able to work with someone? [28:49]The importance of passion in finding success. [30:50]Do you think that being an entrepreneur is being romanticized too much? [34:46]Why do so many people want to become entrepreneurs despite the chances of failure? [36:33]Does rejection drive you? [38:57] Connect with us: Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with David Segal: LinkedInWebsiteTwitterConnect with Jason Portnoy WebsiteInstagramWant to see how Jason and his team can help you grow your business? CLICK HERE Like the episode? Watch and support us on YouTube