Description
Writing copy is the most undervalued and yet most important skill in marketing. In this episode, Jason brought in a master.
Alex Cattoni is a world-class writer and entrepreneur. In 2019, she created The Copy Posse, a boutique agency, online academy, and a thriving community of passionate copywriters!
In this insightful episode of the Perfectly Mentored Podcast, Alex Cattoni joins Jason and brings with her a vast wealth of actionable copywriting tips and tricks. Tune in now and ignite your business with words that work!
Topics Covered
What has been the biggest change in copywriting? [4:10]Who had the biggest impact on you? [7:58]Thoughts on AI services like ChatGPT and impact on advertising [12:03]The importance of having an irresistible offer and how to craft one [20:12]Dealing with imposter syndrome [30:32]What are "triggers" in copy and some examples of great ones? [36:55]What’s the right way to ethically use persuasion in ad copy? [42:04] What elements of writing copy do you use for video? [45:04]What’s your storytelling process? [47:25]Examples of some really good hooks/hook formulas? [51:25]Connect with Alex Cattoni
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“Ask Jason” is a weekly segment where JPORT Media founder Jason Portnoy responds to questions submitted by our listeners. This week, we’re diving into a handful of relevant topics for small business owners, especially those in marketing and e-commerce.
In this episode of the "Ask Jason Show,"...
Published 04/17/24
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Published 04/15/24