Summary Ryan Colburn, a financial advisor and former sports marketer, discusses the challenges of self-promotion and the importance of building relationships in his work. He shares insights on the art of introducing oneself and the value of social proof. Ryan emphasizes the significance of combining activities that bring joy, health, and business development. He also talks about the impact of participating in Spartan races and the lessons he learned from his previous career. Ryan's journey highlights the importance of perseverance and the constant need to solve problems in order to excel. The conversation covers various topics including taking action, stepping out of comfort zones, staying engaged, and finding balance. Ryan Coburn shares his perspective on challenging oneself physically and mentally, the importance of preparation and simplification, and the value of staying accountable. He also discusses his admiration for moments of triumph and his dislike for people who lack responsibility. Ryan shares his interest in coaching a professional sports team and his aversion to being an accountant. Keywords self-promotion, relationships, business development, Spartan races, perseverance, action, comfort zone, engagement, balance, physical challenge, preparation, simplification, accountability, triumph, responsibility, coaching, profession, heaven Takeaways Writing your own bio can be challenging because of the difficulty in balancing self-promotion and modesty. Introducing someone else is easier because you can be their cheerleader without feeling inappropriate. Building relationships and promoting oneself through social proof are crucial in business. Combining activities that bring joy, health, and business development can lead to a more efficient and fulfilling day. Participating in challenging events like Spartan races can have a transformative impact and boost confidence. Perseverance and problem-solving are essential for success in any career. Taking action is essential for personal and professional growth. Stepping out of comfort zones leads to progress and improvement. Staying engaged and accountable is important for a fulfilling life. Finding balance between work and rest is a continuous challenge. Challenging oneself physically can have positive effects on mental well-being. Preparation and simplification can lead to increased productivity. Moments of triumph can inspire and motivate. Taking responsibility for one's actions and choices is crucial. Coaching a professional sports team can be a rewarding challenge. Being an accountant may not be a desirable profession for some. The desire to hear 'You did it' reflects a sense of accomplishment and fulfillment. Chapters 00:00 Introduction and the Challenge of Self-Promotion 05:02 The Power of Relationships in Business 18:11 Navigating a Non-Linear Career Path 24:55 Transitioning to Financial Advising 29:24 The Transformative Impact of Spartan Races 34:25 The Importance of Relentless Pursuit 36:55 Introduction to the Most Violent Year 39:33 Taking Action and Embracing Challenges 43:34 The Importance of Pushing Past Comfort 47:51 Acting in Spite of Feeling 55:56 Finding Joy in Challenges 58:32 The Value of Simplification 01:03:25 Reflection on a Life Well-Lived 01:04:01 Lead In.mp4