Ever wondered how your business would handle a crisis or negative review? In this episode, we dive into the world of strategic communication with experts Keema Echols and Lauren Cain of Ethel Clark Services. Together, we explore how we can navigate crises, build strong client relationships, and maintain brand consistency. Keema and Lauren share actionable tips on using AI tools for effective messaging and managing negative publicity with professionalism and grace. If you're looking to strengthen your communication strategy and protect your business reputation, this episode is a must-listen! Main topics: Strategic communication for businesses Crisis management and response Building and maintaining brand trust Effective use of AI tools Navigating negative reviews professionally Main takeaway: The easiest words mended are those unspoken. About our guests: Lauren Cain: Co-founder of Ethel Clark Services, a strategic communications firm. With a decade of experience as Vice President of The Kenaly Complement, she developed strong leadership and business management skills. Beyond her corporate role, Lauren has built a platform as a social media influencer and homeschooling expert through Crunchy Mama DFW, where she offers parents advice on homeschooling and holistic living. Her genuine passion for education and current trends has earned her a loyal following, making her a trusted authority in the field. Lauren's diverse background enhances her role at Ethel Clark Services, where her expertise in business management and social media influence shapes effective PR strategies. Her insights into educational and parenting trends bring fresh perspectives to the firm's campaigns, while her understanding of digital marketing and audience engagement is crucial for modern PR efforts. Holding a BS in Business Management from Azusa Pacific University, Lauren is committed to delivering innovative solutions and driving growth for clients. Keema Echols: Co-founder of Ethel Clark Services, is a seasoned PR professional with over 25 years of experience in financial aid consulting and business management. She began her career as President of The Kenaly Complement, where she led a team, managed daily operations, and ensured compliance with Title IV processing regulations. Her innovative strategies and commitment to excellence established her as a trusted leader in the industry. Today, she leverages her expertise at Ethel Clark Services to create impactful PR campaigns, nurture client relationships, and drive growth for the agency. Keema’s dedication to excellence and ability to adapt to new challenges set her apart as a true powerhouse in strategic communications. Her passion for innovation and keen attention to detail ensure that her work leaves a lasting impact in the PR field. Holding a BS in Business Management from the University of Phoenix, Keema is committed to helping clients elevate their brands and achieve remarkable success through her expert guidance. Links: Ethel Clark Services Website: https://www.ethelclarkservices.com Ethel Clark Services Instagram: https://www.instagram.com/ethelclarkservices Ethel Clark Services Facebook: https://www.facebook.com/ethelclarkservices Lauren’s Email: [email protected] Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: [email protected] Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Pet Perennials Visit: https://petperennials.com/pages/register-for-a-business-account Code: 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days