Pharma Marketing Playbook: Data, GenAI, and Beyond Saumya Prakash, Multiplier AI

How can you personalize your messaging to physicians for greater prescription intent? What are people saying about your brand? How can you make your marketing efforts more precise and effective? These and many more questions are answered on this podcast, which is here to serve as a playbook for all your pharma marketing needs.

Don’t be left behind as big data and AI rewrite the rules of the pharma industry. Join your host Saumya Prakash and her guest for the episode, Prof, Madhu Viswanathan, a celebrated figure in analytics from the University of Minnesota Carlson School of Management as they walk us through the seismic shift from traditional data management to the forefront of technological integration that’s revolutionizing pharma marketing, salesforce dynamics, and incentive plans. 

Key points discussed: 
The vital role of capturing dataTransformation in the role of sales repsBiases lurking in sales strategiesHow tech is addressing these challengesViewing data analytics and AI as allies of growth
Tune in to know how the strategic use of data is not just a buzzword but a reality that's reshaping the competitive landscape and refining decision-making for those at the helm.

Grab your playbook PDF at : https://multipliersolutions.com/podcast/episode3 

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/ 


About the guest: 
Professor Madhu Viswanathan. Prof. Viswanathan has a rich background in academia and has exposure to diverse industries including Pharma. He is renowned for his expertise in analytical skills, statistical and econometric modeling, data analytics, and market research. He has executed several projects in the past with leading multinational giants. 
Connect at: https://www.linkedin.com/in/madhu-viswanathan/
Website: https://www.isb.edu/en/research-thought-leadership/faculty/faculty-directory/madhu-viswanathan.html 


About the host: 
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Get ready to unveil the intriguing intersection of AI and medical communication in an immersive conversation with Vikram Kumar, the visionary CEO of Multiplier AI as he is hosted by Saumya Prakash on Pharma Marketing Playbook. Want to outshine your competitors and make your mark in the fast-evolving landscape of AI? This episode promises to equip you with the strategic insights to do just that!

Navigate through the competitive pressure in the industry, as Vikram highlights: 
The escalating role of AI in RFPs and its cost-impactGetting ahead of media agencies that are equipped with AI prowessCrucial role of data in revolutionizing the industry landscapeRoadmap to implement AI strategies for PR and communication agenciesEnhancing your marketing presentations with Gen AI

Vikram lays bare the challenges and the crucial need for a clear direction, robust data, and the right tools to succeed in this rapidly evolving landscape.

Tune in and reset your media agency on a prosperous path in the AI-driven world.
Download your Pharma PR Playbook PDF at https://bit.ly/mai-ep2

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Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/ 


About the guest: 
Vikram Kumar is Chief Executive officer of Multiplier AI. He is an MBA (IIM Calcutta), B Tech (IIT-BHU) Recognized industry expert on healthcare marketing with 11 years delivering key projects for global healthcare brands in USA, India and 9 countries. He has worked with clients such as Abbott, Galderma, Merck, Medtronic, Medtronic, Sun Pharma, Glenmark. 

In his Early Years, he worked as the first employee for Rupert Murdoch's largest Dot-Com Investment. He also led development of product for and was in top management of a company ranked as a leader by Inc magazine in the analytics space for 8 years in a row. 
Connect at: https://www.linkedin.com/in/multiplierai 

About the host: 
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Listen in as podcast host Saumya Prakash uncovers the world of pharma marketing and analytics with our guest Mr. Praveen Mathur,  Vice President, Analytics, Amp Idea, Inc. With a wealth of experience spanning over three decades, Mr. Praveen provides an insightful perspective on how AI and data have revolutionized pharma marketing.

Some of the key aspects we discuss in this episode: 
Impact of Marketing on Generic Drug MarketImproving Pharma Marketing Content and Effectiveness Challenges of Marketing and Analytics Teams Chatbots and Automation in the Life sciences Industry Social Media Marketing Challenges and Opportunities for Pharma BrandsImportance of correct Business Rules and Analytics for data driven marketing 
You can download your copy of Data Insight Playbook at https://bit.ly/49FcLIv

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multipliersolutions.com/ 


About the guest: 
Mr. Praveen Mathur is a seasoned industry professional with a career spanning over several decade in the pharmaceutical and healthcare sector. Presently holding the position of Vice President at Emedi Pharmaceuticals, his extensive experience is marked by a strong focus on data analysis, market research, and the strategic optimization of sales initiatives.
Contact him at: https://www.linkedin.com/in/praveen-mathur-88693b6/

About the host: 
Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.
Contact her at: https://www.linkedin.com/in/saumya-multiplierai

Welcome to the epicenter of innovation, where pharma marketing meets Data, GenAI, Social intelligence, Influencer Marketing, and Scientific listening. On this podcast, there is a playbook for every pharma marketing need of yours!

Meet your host:
Saumya Prakash is an accomplished entrepreneur and tech enthusiast, specializing in AI and IT Software with a keen focus on the pharmaceutical and technology sectors. Holding an MBA from SP Jain Institute of Management and a B.Tech in Computer Science from BITS Pilani, she achieved recognition on the Dean's list at both institutions.

Saumya's career spans semiconductors, finance, and healthcare/pharma. She excelled as a developer and data analyst at ST Microelectronics, worked in the global product development team at i-flex solutions, and played a pivotal role in Capgemini's Win Centre in Hyderabad.

Transitioning to finance, she contributed to Société Générale's Basel II implementation. Recognized as a young women leader at Capgemini, she co-founded Multiplier AI Solutions, earning NASSCOM's top 10,000 startups recognition and participating in T-Hub's T-Angel program.

Her deep understanding of the pharmaceutical industry guides her as the leader of Operations and India Sales at Multiplier AI Solutions. Her academic excellence and professional achievements position her as a prominent figure in AI, IT Software, and technology. Explore her insights on these cutting-edge industries in our podcast.

Connect with her at: https://www.linkedin.com/in/saumya-multiplierai 

About Multiplier AI:
Multiplier AI is a leading force in the Healthcare industry, providing cutting-edge solutions to global brands like Galderma, Abbott, Merck, Cipla, Mankind, and more. With a team of 70+ dedicated professionals, we specialize in Generative AI, data insights, and physician influencer marketing, driving growth and transformation in the Healthcare landscape.

They are experts in the areas of Generative AI and Personalized Marketing, Data Insights, and Physician Influencer Marketing

To know more contact : 
US: 1-925-217-7578 
India: (+91)- 9100379991 
Email: presales@multipliersolutions.com 
Website: https://multipliersolutions.com/