Best Practices for Implementing Multi-Channel Marketing Strategies: A Conversation with Rusty Rahmer from GSK
Description
Rusty Rahmer is Head of Customer Experience Solutions at GSK, and a Board Director for the Digital Analytics Association. Rusty leads the implementation of multi-channel marketing strategies across. During this episode, we discuss multi-channel marketing, the importance of developing an entrepreneurial mindset, and how smaller companies may have an inherent competitive advantage over larger companies.
Co-hosts Will Brown and John Hinkle are thrilled to welcome Janice MacLennan to this episode of PharmaMarketing 411 to have a conversation about what the pharma industry can do to improve the approach to brand strategy. We talk about how Janice has made a pivot in how she approaches marketing...
Published 12/13/21
Markus Saba is Professor, Executive In Residence, at The Center for the Business of Health at UNC’s Kenen Flagler Business School, and has a wealth of experience in the pharmaceutical industry and spent 25 years with Eli Lily in numerous senior marketing leadership roles..
Hilary Gentile is the...
Published 11/29/21