My next guest is Reagan Kerr of Reagan Events. With years of experience managing luxury events worldwide, Regan accepted her first client in 2012 and Reagan Events was born. Today, Reagan leads the firm as creative director and executive producer and is involved in the overall management of each event. She plays an integral role in the design origination and curates vendor teams for each client. Reagan believes no dream is too big or detail too small. She appreciates thoughtful design and impeccable service. Reagan's greatest inspiration stems from the love she sees in others. She strives to create beautifully tailored memories worthy of the milestone being celebrated and is deeply fulfilled watching the joy of her clients as they live the experience she has shaped for them. Reagan is the sweetest, most open, and as you'll learn, highly experienced planner. She's easy to talk with, learn from, and I'm honored to call her a new friend. In this episode, we talk about how a professor in college gave Reagan perfectly timed advice, how she worked in smaller industry jobs to get more experience, and then landed a job with a big planner that helped her build her experience and confidence to start her own company. Over the years, life and business have changed for Reagan, and she shares insight into pushing forward, even when it's hard, setting boundaries, and chasing your dreams.  In this episode:  Reagan's journey began with a passion for wedding planning from a young age. The importance of mentorship and learning from experienced planners. Navigating the challenges of being valued in the wedding industry. The significance of building strong vendor relationships. Emphasizing the need for a solid money mindset in business. The impact of personal struggles on professional growth. Innovative services can create new opportunities in the wedding industry. The importance of sharing your goals with others. Advice for aspiring planners to start at the level they want to end up. The value of authenticity and real connections in the wedding industry. Connect with Reagan Events Instagram | Website And listen to her podcast Wine Me Dine Me   This episode is supported by Planner Life Academy. In case you didn't know, we created Planner Life Academy for planners to have the education, tools and resources we wish we had. For me, I love sharing all the tips, tools and insight into all the little ways you can provide an amazing experience for your couples, their family and friends. I think one of the best places to really make sure you are making a great first impression is at the rehearsal. For so many planners, the ceremony rehearsal is something that is stressful and annoying, but I love it! And I think with the right script you will enjoy it too. So I created a free rehearsal audio recording where I walk you through exactly how I run a ceremony rehearsal.  So you can have my tried and true process to create your own rehearsal script allowing you to start every wedding with confidence and making a great impression. Get the rehearsal recording today : FREE Rehearsal Recording