Planner Parley Truth Collective

Web3. What is it? Why does it matter? How do you navigate it? And how is it changing the way brands and planners work? The internet is evolving, which has us asking these questions and so many more. Good thing we were joined in this episode by Brian Piper, director of content strategy and assessment at University of Rochester, Allison Chen, independent consultant and visual designer, Josh Coon, director of experience at Truth Collective, and of course, John Roberts, chief strategy officer at Truth Collective to help guide us through the next frontier of digital space and what it means for small agencies.
Key Takeaways:
What Web3 has to offer brands and vice versa
The critical difference between audience and community
How to get clients into Web3 — and the real questions they should be asking themselves
Why utility value and generosity will succeed
How long-term solutions and impact on a larger scale are the future for brands in Web3

Today, we’re deepening our investigation into diversity in advertising with the recent release of the Feeling Seen USA report. To provide insight and unpack what learnings came out of this stateside study, Jon Evans, chief customer officer at System1, returns with invaluable insight from Thomas Kurdy, executive creative director at ConCreates, and of course John Roberts, chief strategy officer at Truth Collective. Join them to find out why genuine inclusivity is the new industry barometer and what it means for small agencies.
Key Takeaways:
Why emotion, not diversity, is the key to successful advertising and how to apply it
How to bring real human truth to the creative and keep the bravery of the idea throughout the process
Getting clients to see the light instead of waiting to feel the heat
How to embrace the “I don’t knows” and bring reaching out into your process
Diversity is not one action, but a series of actions

In this episode, we’re getting lucky! Despite it being mentioned in only 2% of management books and theories, luck can play a big role in your work and it’s within your powers to make it happen. Sure, you can stumble into luck, but wouldn’t’you rather create your own chances that get you where you want to go? 
To find out how, join Andy Nairn, Campaign UK award-winning strategist 3 years in a row, founding partner of Lucky Generals, and author of Go Luck Yourself: 40 ways to stack the odds in your brand's favor, Lynette Xanders, director of brand strategy at Truth Collective, and, of course, John Roberts, chief strategy officer at Truth Collective, as they share how to get luck under your control, or not, and what it means for small agencies.
Key Takeaways:
How to take your luck in life from private to public
4 ways to stack the odds in your favor
Setting the table so the fairies show up
How to sell luck to your clients
Why “the harder you work, the luckier you get" mindset is not all it’s cracked up to be, and can also be damaging

We’re back with Season 4 of Planner Parley and we are kicking it off, as always, with StratFest! This year, purposeful work took center stage. So did the debate over how strategists can help shepherd brands and clients to making a difference – and whether or not they should.
Join Steve Kozel, senior vice president of strategy, media, and marketing technology at OBP, Sara Macfarlane, principal at Sara Macfarlane Consulting, and of course, John Roberts, chief strategy officer at Truth Collective, as they unpack two days of strat-mazing material and break down what it means for small agencies.
Key Takeaways:
Why strategists want to do meaningful work and the challenges they face
Are principles a luxury in our business?
Should we be catering to unique audiences when everyone is unique?
The ways in which we can be like Ryan Reynolds without needing to be Ryan Reynolds
Bystander, accomplice or  steward – the honest choices we help our clients make

Enjoy this episode from our vaults. Season 4 starts mid-September. In today’s episode, we’re taking a long hard look at diversity in advertising and how translating the emotional response it evokes can bring advertising impact for good. In his new report, Feeling Seen, Jon Evans, chief marketing officer at System1 shared insights from a significant study on how people feel when they see themselves in advertising, and his findings just might surprise you. Listen in as he and John Roberts, chief strategy officer at Truth Collective, reveal the power of Feeling Seen.
Key Takeaways:
Diversity done right is celebrated by all
The power of telling one story and telling it well
Walking the fine line of stereotypes
How being overly inclusive ends up shutting us all out

Enjoy this episode from our vaults. Season 4 starts mid-September. Why do you get up in the morning? Why do we exist? What do we promise people and how is that relevant to daily life? Believe it or not, we’re not talking about existentialism. We’re talking about purposeful brands and marketing. In today’s branding landscape, authenticity and connectivity to your audience are the name of the game, even for B2B. So how can brands make sure they’re living their purpose and sticking to their North Star? Find out as Maggie Lower, CMO at Hootsuite, and Preeti Philip, managing director and partner at Sterling-Rice Group, join John Roberts, chief strategy officer at Truth Collective, as they reveal the ways brands can mine their spiritual health to ensure their values and relevance are long-lasting, and what it means for small agencies.
Key Takeaways:
Finding your brand’s North Star and how to stick to it
Activating clients and the wiring inside
You can’t outsource your soul
Why everyone needs a listening strategy and a talking strategy
Your brand doesn’t need to be world-changing; it needs to be world-helping