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Paolo Santanicchia
PodcAds
All About Digital Advertising
PodcAds by Paolo Santanicchia is a Podcast in which Paolo, Facebook Ads Specialist managing over € 500,000 ad budget per year, makes some deep dives, alone or with other Facebook Ads Experts, about specific topics.
Main topics: Facebook Ads, Direct Response Marketing, Consumer Psychology
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Recent Episodes
In this 8th episode of PodcAds by Paolo Santanicchia, I'm interviewing Dylan Ander, CRO Specialist.
Exited 2 ecom brands and an 8-figure CRO agency, Dylan Ander is now building heatmap.com, the first revenue-tracking heatmap and revenue-tracked screen recordings in the world. Moving to AI...
Published 09/09/23
Published 09/09/23
In this 7th episode of PodcAds by Paolo Santanicchia, Sarah Levinger (the queen of Psychology applied to Advertising) is going to show us:- How to build psychology-based concepts for our ads- How to create psychology-based ads- How to insert Psychology in your Advertising Strategy.
Sarah is...
Published 07/08/23
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